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How to Make Money with Affiliate Marketing and Instagram: 10 Simple Steps

How would you like to make money by using Instagram and Affiliate Marketing? In this article, we will give you the basics of both topics so that you can start making some money online. We’ll also give you 7 easy steps for how to do it!

What is Instagram and how does it work?

Instagram is a photo and video sharing app that allows you to take pictures, apply filters or other alterations, then share them with the world. It’s an easy way to show off your latest creations! 

Instagram has become more than just a social networking site for people who want to be creative; it can also be used as a marketing tool.

Whether you are looking for new clients or trying to promote your business, Instagram can help you reach out in a new way.

What is Affiliate Marketing?

Affiliate marketing is a great way to make money online. It’s a win-win situation for both the affiliate and the company they’re promoting. You, as an affiliate, would promote products from companies you like or trust on your blog or website with some type of link back to their site.

If someone clicks on your link and makes a purchase, whether it’s for products or services, then you earn some commission off that sale! 

For example: I’m writing a fictional post for Zappos Affiliates because I love shoes! They sell all types of brands including Nike Air Max 97s (my favorite), Adidas Stan Smiths (a close second) and Vans Authentic Chukka boots.

The reason why I am linking to them is because I want you, my potential customer, to buy from a company that I trust and knows what they are doing.

Why you should use Instagram for Affiliate Marketing

If you’re an affiliate marketer, you know that Instagram has become a great way for brands to reach their target audience. It’s also the most popular social media platform among millennials so it is worth exploring as a marketing avenue.

For marketers, Instagram is a great way to engage with followers and potential customers. It’s fun, easy to use, and quick. And it’s photo-based so you’ll never run out of content! 

Instagram is one of the most popular social media platforms for marketing today. There are over 500 million monthly active users on this platform – that’s more than Twitter or Pinterest! That means there are plenty of people who might want your product or service.

With an engaged audience like that, it seems silly not to be using Instagram for affiliate marketing purposes!

How to Make Money with Affiliate Marketing and Instagram – 10 Steps to Success

Making money on Instagram is easier than you might think. It’s as easy as following a few simple steps and being persistent.

The key to success with affiliate marketing on Instagram is finding the perfect niche, developing content around that niche, and then promoting it across your social media channels like Facebook, Twitter, Pinterest and of course Instagram.

Find Your Niche

This one sounds obvious but it’s not always easy! You want to find something that you are passionate about or at least interested in learning more about so that your content will be interesting for others too! It doesn’t have to be anything specific either- if there are some types of shoes that you really enjoy, then focus on those.

It’s important to put a lot of thought into your niche so that it will be something people are genuinely interested in and want to follow.

Consider the following:

  • What is your target audience?
  • Do they have Instagram accounts too?
  • What interests do they have?
  • How old are they?

Do you have a favorite type of food or restaurant that you like to visit? What are the popular Instagram accounts for these types of places and people who eat at them often? You can always use hashtags to find similar posts too – just make sure it’s not something super specific because there might be no one following those.

If you’re unsure, check out this article I wrote on Researching and Finding an Evergreen Niche.

Here are some other resources for finding your niche:

Pinterest Boards

 There’s a ton of boards on Pinterest that people have dedicated to their favorite things. Make sure you check out the related pins too so you can see what other interests they might have!

Youtube Channels

Some popular Youtube channels will show content from Instagram while others will show content from other networks like Facebook.


Look through the hashtags of accounts that you follow and see if there are any good ones to use for your niche!

Here’s a great example: If I want to find bloggers who talk about food, then I can open Instagram and type in “#foodbloggers” and it will show me a list of popular accounts I could follow.

You can also find your niche by taking note of the types of hashtags people are using in their posts on Instagram – these might be related to what you’re looking for!

In general, there’s a lot more opportunity when you have a specific topic or niche that you’re interested in.

You can even use some of your hobbies, like running or cooking! It may not seem related at first but people who share those passions might also be looking for new recipes to try out and they might appreciate a tip from someone with the same interests as them.


You don’t have to choose just one niche either!

You can really tailor your marketing strategy to fit many different niches at the same time.

Once you have a topic in mind, it’s important to get started with building up content for that theme.

There are tons of ways to do this – remember that Instagram is photo-based so photos will always be helpful. You can take pictures of your favorite foods, show a video about running or share a tutorial with DIY projects.

You could also make videos or GIFs for tutorials if you’re really into that!

Build a Personal Brand with your own Un1qu3 5tyl3

Brand Awareness

If you’re looking to get into affiliate marketing, then it’s important that your brand is all about YOU. Whether it be a personal blog or an ecommerce site, the key is to establish who you are in the space and what makes your content unique.

Following are some steps to follow on how to build a personal brand and create your own unique style.

Choose a name for your brand

It’s time to choose a name for your brand on Instagram. But don’t worry, we’re here to make that process as painless as possible and help you find the perfect name that will fit your business and goals!

To start off, have you ever considered what type of industry you would like to go into? Do you want it to be something related to fashion or food? Maybe something more general such as beauty or fitness?

The first thing is determining what niche market in which this blog post will apply. Once this has been determined, read through the following list of tips before finally choosing a name for your brand on Instagram.

  • Pick a one syllable word- Make sure it doesn’t sound too similar to other brand names
  • Try to avoid any numbers or special characters.
  • Make it easy to spell
  • Try to avoid anything that has a negative connotation or is too long
  • Avoid any words that are in the dictionary
  • Keep it short, simple, and friendly
  • Make sure to do a search on social media sites before deciding. This will help you make sure your name doesn’t have negative reviews or is too similar to other brands. If there’s already an account with the same first initial as yours, try adding a middle initial
  • If you have a team, try to come up with a name that will unite the group. It should be short and memorable enough for everyone on your team to remember without being too long or complicated.

Good luck! And don’t forget: if you’re still struggling, there are many tools out there such as Brandi.co, which will help you find a perfect name for your brand on Instagram!

Get Paid to Use Facebook, Twitter or YouTube

Create an Instagram account and upload at least one Photo of Yourself

It’s hard to stand out on Instagram these days. With over 500 million active users, it can feel like you’re being drowned by a sea of selfies and pictures of delicious food.

But if you upload your photo as an affiliate marketer for XYZ company, you’ll be able to reach even more people who are interested in what that company has to offer!  There are so many opportunities for self-expression with the ever-changing filter options and editing features on Instagram, which means there is plenty of room for creativity. And don’t forget about the app’s Stories feature — now when someone sees your post, they might not just stop scrolling but also keep watching!

Why not take advantage?

Oh, and then there’s also the element of trust 😊 People will trust you more if they know what you look like.

Select the best Filter to use with Your Picture

As you may know, there is a filter for every occasion. From the perfect sunrise to a picture of your pet hamster, Instagram has it all covered. However, choosing the right filter for your personal brand can be difficult at times. What if I told you that picking out the best filter doesn’t have to be It’s time to show off your best photos on Instagram! But first, you need to know which filter will be the perfect choice for your personal brand.

If you are looking for a professional look that is light and airy, then choose “Clouds.” This filter will give a bright white background with rich colors. If you want something bolder and more colorful, then select “Inkwell.”

This filter has an earthy feel that matches well with most scenes. For those who prefer muted tones or vintage images, there is always “Toaster.”

There are many filters available but these three are the most popular among professionals in major cities around the world. Let your pictures speak for themselves – and use these tips so they look their best!

Some other filters to consider are:

Cool Grayscale

What is a cool grayscale Instagram filter?  A cool grayscale Instagram filter is like an ice cream sandwich. It has two flavors: delicious, and sweet. But what’s great about this particular type of ice cream sandwich is that it can be served in any color you want!

You could have a red-toned grayscale or green, purple, blue, yellow – the list goes on and on. The best part about these filters are they don’t affect your photo quality at all (unlike some other types of filters).

There are no downsides to using them apart from the fact that they’re not readily available on every phone or platform.


We all know when a photo is taken with the Hefe Instagram filter, it looks like one of those old-fashioned, sepia photos. But what exactly is this filter and why do we use it?

The Hefe Instagram filter was created to give photos an old-timey look that makes them seem like they were taken before either color film or digital cameras existed. It’s also popular because it provides a lot of contrast between light and dark areas in the photo.

There are many filters to choose from, way too many for this post.

Go explore which one suits your Personal Brand Best!

Add Hashtags that are Relevant to You

(Such as #fashionblogger or #styleblogger)

When you’re trying to create a personal brand on Instagram, using relevant and appropriate hashtags is key. You want your posts to show up in other people’s feeds for them to find and like (or comment on)!

The best part about this is that you don’t have to pick from a list of popular hashtags- make up your own!

#hashtagging #personalbranding #creatingyourselfasapersonalbrandoninstagram

How to find Relevant Hashtags for your Personal Brand
  • Create a list of keywords that describe your personal brand and the topics you are interested in
  • Search for hashtags related to these keywords on Instagram, Twitter, or Facebook
  • Choose appropriate hashtags based on your niche (i.e., #marketing)
  • Use these hashtags when posting content about your brand or topic so people who share similar interests can find you more easily
  • Add relevant tags to all posts to help them get found by others with the same interest
How can I make sure the hashtags don’t go out of date or become irrelevant in the future?
  • Use hashtags that are relevant to your industry
  • Be careful not to use too many hashtags on one post, or else it will be difficult for people to find the content they’re looking for
  • Keep up with trends by checking out popular hashtags and adding them when appropriate
  • Use a hashtag tracking service like Hashtagify (www.hashtagify) so you can see how often your posts have been tagged with certain keywords and which ones are popular
  • If a hashtag is trending but doesn’t seem relevant, don’t add it – there’s no point in using an outdated hashtag simply because it’s trendy now

Upload Pictures on a Consistent Basis

(Daily, weekly, monthly)

It’s no secret that social media has become an integral part of our lives and today. it is crucial that you are present and active. Whether you’re looking for customers or just want to share your day with family members abroad, posting consistently will get the job done.

Nowadays, people are scrolling through their screens all day long so if they don’t see content from one account for a few days they’ll move onto something else.

Make sure to keep your followers interested by staying consistent!

Connect with other Instagram Users

Affiliate Networks

It’s important to connect with other users to have a voice and be heard. It can also help you grow your account by collaborating with others or sharing their posts.

When connecting with others, it’s important to show them appreciation for following you back and liking your posts! You can do this by giving them shout-outs or commenting on their photos. This will make them feel welcomed into the community of followers that you’ve built up over time, so they’ll stick around longer than just one day!

Join Affiliate Marketing Networks

Next step is to find a way to make money on Instagram. Well, there are affiliate marketing networks that can help with just that. These networks will give bloggers access to products they would not normally be able to get their hands on and earn commissions.

Although you can affiliate for companies directly, one of the benefits of using a network is that you get access to many products.

If your products are spread over many companies, your risk is much lower if one of them changes their rules or goes out of business.


Insta-affiliate is a type of affiliate marketing where you can make money by posting pictures on Instagram.  It’s free to sign up and it only takes seconds! All you have to do is download the app, link your Instagram account, and start sharing photos with your followers.

You get credit for every purchase that someone makes from one of the products in your photo – and then they’ll send your commission at the end of each month!

Amazon Associates

Amazon Associates is a program that Amazon offers to allow internet users to earn advertising fees by referring customers to their site.  The amount of money you make per click or referral depends on the type of product you are advertising and the size of your ad campaign.

Amazon Associates has been around since 1996, so it is a legitimate company with a long history in online retailing. 

They offer affiliates many ways to get paid either through direct deposit into your bank account or via cheque mailed out every month.

There are some restrictions for joining but they do not require any large up-front investment before earning commissions from sales generated though an affiliate link, which can be very attractive if you have limited capital available now!


ShareASale is an affiliate marketing network that helps connect merchants with affiliates. It’s the bridge between your blog, YouTube channel, or social media account and potential partners who want to sell their products through you.

ShareASale works with over 10,000 companies in a variety of industries. They also have a robust suite of tools for affiliates like yourself to help you keep track of everything from sales rates to commissions and more!

ShareASale is one of the most popular affiliate networks out there.

Commission Junction

Commission Junction is a great way for affiliates to be introduced to new companies and products. After signing up, you’ll have access to affiliate programs that offer commission rates of anywhere from 10-30% on all sales.

That’s right, it doesn’t matter what product or service you promote – if someone buys something after clicking your link, you get paid!

Tips for Choosing an Affiliate Network

  1. Know what you want to do with your blog
  2. Choose a network that has products in a niche related to what you are blogging about
  3. Consider the affiliate marketing networks with higher conversion rates
  4. Look for networks that offer high-quality customer service and have a good reputation in the industry
  5. Consider how much revenue you can generate from each of them before making your decision
  6. Find out if there are any restrictions on who can sign up or what they sell, such as jewellery only or certain brands

Find Products that you want to Promote on Instagram

As a blogger, I always struggle to find the perfect product to promote on Instagram. It’s hard finding something that is affordable but still has decent quality and will photograph well.

Tips for Selecting Products to Promote

  • Check out the products you use on a regular basis
  • Make note of what brands you like and what types of items they sell
  • Try and find them (or something similar) in the Affiliate Networks
  • Find influencers who promote that type of product – this is usually an easy way to get noticed by the company’s social media team
  • Look at other people’s posts on Instagram to see how they take photos, which hashtags they use, etc., so that your content will be unique and stand out from all the other posts in a feed
  • Post daily or weekly about a specific product, using different angles/styles each time
  • Be sure not to post too often because it can come across as spammy if you do it too much! Limit yourself to one or two posts per day max (maybe more during sales)
  • Use relevant hashtags for your post so that others will find it easily when searching through tags

Post Pictures of yourself Using the Product or Wearing clothes from that Brand to show off your Personal Style

We’ve all seen the Instagram post from a company’s account that is just a photo of the product. But how often do we see this type of post with an individual in it? The answer would be not enough

This begs the question: why take a picture of yourself using products you want to promote on Instagram?

I can think of at least three big reasons:

  1. It makes your followers more engaged because they feel like they are part of what you’re promoting. It also creates a sense of community and belonging.
  2. It gives people encouragement to buy the product because they know someone else has tried it and liked it, so there’s less risk involved when buying.
  3. It is more interesting than just a photo of the product, and that means people are going to be more likely to post on their social media feeds about it or share it with friends.

Create a Blog Post with Product Links and Descriptions

If you want to grow your blog, or a business on Instagram, then it’s important to create quality content. But the key is that this content should be unique and have value to your audience. One way of creating this type of content is by adding links in the post description for products related to the topic at hand.

This will provide an incentive for viewers who like what they see to click through and buy products you recommended!

If you create a blog post, you can tell your story. How you used the product, what benefits you got from it, what surprised you about it and of course, if there was anything mention it too.

This way you get to share your experience with your followers, and if the affiliate links are on the blog post, you may get some clicks!

Use Content that’s Relevant to your Audience and Industry

The best way to engage your audience is by using content that’s relevant to them. If you want people to pay attention, post photos of their interests and tag the right accounts!

Tips for Sharing Relevant Content

  • Find content that is relevant to your audience and industry
  • Use hashtags that are related to the content you’re posting
  • Post at least once a day on Instagram, but don’t over post
  • Share photos of your products or services in use by real people
  • Include other social media handles such as Facebook, Twitter, LinkedIn, etc., so followers can follow you across all platforms
  • Engage with others’ posts by liking and commenting on them

Share the Blog Post on your Social Media Channels

Instagram for Affiliate Marketing

We know the importance of social media in marketing, but is it necessary to share your blog post on every single channel? Sometimes you can’t be everywhere at once and going against the grain could backfire.  

So, what’s a blogger to do?

My recommendation is to share your post on channels (Instagram included) that make sense. If you’re unsure, check out this post I wrote on Social Media Marketing.

In short, using multiple channels = more exposure. More exposure = more chance to make money. BUT

You want the effort you put in to be consistent (and targeted).

Use Hashtags when you share the Blog Post

Hashtags are a great way to organize your thoughts and the content you share. It’s also fun to explore new hashtags that have been created for different events, hobbies, or projects.

Make sure to use them when you share blog posts on social media!

Hashtags allow people who are searching for information on certain topics or interests find it more quickly and easily. You can join in on conversations around specific topics by using hashtags related to those discussions.

One of the best things about using hashtags is that they can be used across all social networks! #Instagram #affiliatemarketing #instagramandaffiliatemarketing

Create compelling Calls-to-Action

Don’t you hate it when you’re scrolling through your Facebook feed and one of the posts is a blog post that starts with “read this.” It’s like, here we go again. We have to read something else now? I’m tired, or I’m busy, or just not interested.

Wouldn’t it be easier if they were more compelling? If they had catchy subtitles at the top telling us why we should click on this article? Just imagine how many people would actually read them!

The answer is thousands.

Make sure you have a well thought out CTA (Call to Action) on your social media (and blog) posts.

Tips for creating a CTA

  • Make the CTA clear and concise
  • Use a strong verb to emphasize the action being requested
  • Include an image or video for extra persuasion
  • Offer an incentive for people to take action, such as “Join now and get a free t-shirt”
  • Inform customers of what they will have access to after taking the desired action
  • Provide social proof by mentioning how many other users have already taken that desired action

Track Conversions

We all know how to create a conversion on an e-commerce site. It’s the ultimate goal of any marketing campaign; make visitors into customers and customers into loyal brand ambassadors. But with Instagram, we’re not really doing this, so why bother tracking conversions?

In short: you should be tracking your conversions! Instagram is only one part of your overall marketing strategy – it can’t do everything for you. Knowing which campaigns are working will help you better allocate your resources to the best channels that offer ROI and staying up to date on these numbers will give you more insight as to what is working well in your marketing strategies.

A great way to do this is by using a tracking id from your affiliate network. This way you can test different strategies and get information on what converts better in visits, order form impressions, and / or sales.

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Frequently Asked Questions

What is an Affiliate Marketing Program?

Affiliate Marketing programs are typically used to increase the sales for a company. For example, an online store may offer an affiliate program to generate more revenue from their website.

Generally, this type of marketing is done by having an individual post links and other information about a product on their site or social media account (such as Facebook) with a link that points back to the original company’s website.

The most common way of doing this is by being granted commission for every sale made from the referral.

What are Instagram Influencers?

Instagram is an app where you can upload, filter, and share pictures. You can also like, comment, and follow other people on Instagram. If someone has a large following on Instagram, they are called an Influencer. These are people that have the power to influence what you buy or do online because of their popularity on social media sites like Instagram.

Instagram influencers have been around for quite some time now as more and more people get into social media marketing. They use their accounts for various purposes such as promoting products or companies they work with, selling their own products, or even just to share what’s going on in life at any given moment!

To be successful though, it takes hard work and dedication which is why many influencers’ work on a variety of various social media sites to reach as many people as possible.

How Important is Instagram for Brand Awareness?

When we think of social media, most people assume that Facebook and Twitter are the best platforms to use for brand awareness.
However, Instagram is quickly becoming one of the rising stars. One reason why Instagram may be so successful in this area is because it’s easy to share photos on other social networks through a user’s profile page or by adding hashtags.

This makes it easier for users who want to promote their business’ products or services without having to deal with creating another account just for advertising purposes.

What is the Easiest Way to Grow Instagram Followers?

Find a hashtag that your target audience is using.
Use hashtags to describe the content of your photo or video.
Take time to carefully curate and edit each post before publishing it.
Create a bio that describes what you do, where you’re from, and why people should follow you.
Tag other Instagram users in posts for more visibility.
Engage with others by liking their photos or commenting on them regularly.

What is Influencer Marketing?

Your content is not just for the people you know anymore. It’s for anyone who has a Facebook or Instagram account. Influencer marketing is when an individual usually without any sort of advertising background or knowledge becomes famous and influential through social media.

They can advertise products, brands, companies, etc., on their page that they wouldn’t be able to otherwise because of their following/fan base.

What is the Amazon Affiliate Marketing Program?

Amazon is not just a place to buy and sell goods, it’s also a marketplace for affiliate marketers. Amazon Affiliate Marketing Program allows you to earn commissions by placing links on your site that drive traffic to Amazon.

If someone that you sent to Amazon buys something, you get a percentage of that sale. Whether you’re looking for the best deals or want to make money from home, this program has something for everyone!

What is an Affiliate Market Place?

An affiliate market place is a platform that allows you to sell your products or services, and also helps other people do the same. This means that if you’re interested in selling anything from clothes to makeup, an affiliate marketplace could be an ideal way for you to get started.

It’s a great option if you don’t have the time or resources necessary to build up your own website or inventory; by joining one of these platforms, all you need to worry about is promoting what they already have on offer!

Here are some examples of popular affiliate marketing marketplaces: Amazon Affiliates Program (for physical goods), Rakuten Marketing (for digital downloads), Google Adsense (for blog content) and Commission Junction (for non-digital items).

Next Article in this Instagram Series: How to Increase Followers on Instagram.

Final Thoughts

Thank you for reading! We hope this blog post has been helpful to you. If so, we would be grateful if you could share it with your friends and family by using the social media buttons below.

You can also leave some thoughts on how YOU have used Instagram for affiliate marketing in the comments section at the bottom of this page. Let us know what niche or industry that is working well for you as well as any other tips and tricks that are helping make money online through Instagram.

Thanks again, we appreciate all feedback either positive or negative!

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  1. Really good and informative article, it’s quite long though. People might get bored of reading it but it’s very helpful. I am currently using pinterest to drive traffic to my website and it is going amazing. I will be sure to branch out to Instagram. I will let you know how that goes 

    • Hi, yes it’s a balancing act to cover everything on a topic or keep it short to keep people’s attention. Glad to hear you found it helpful and informative. I’ve had some great success on Pinterest as well, looking forward to hearing how you’ve done with Instagram!


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