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10 Reasons to Create Your Own Twitter Business Account

So, you want to know more about how Twitter can work for your business? Great! In this blog post, we will discuss 10 reasons why you need a Twitter account as a business owner. You’ll learn how to create your own account, the differences between a personal and a business account on Twitter, and even ways that it could help make money for you.

If you’re ready to take the next step in social media marketing for your brand, keep reading!

What is a Twitter Business Account?

Other than the obvious, a Twitter business account is a great way to connect with customers, friends, and other companies. You can use your company’s twitter account to post information about the latest products or services you offer. 

It’s also a good idea to retweet posts from others to share their content too! One of the best features of Twitter is that it allows people follow back so this means when someone follows your business, they’ll be notified each time you tweet something new. This will help increase engagement and make sure everyone knows what you’re up to! 

Reasons to Create Your Own Twitter Business Account

Communication

You’ll be able to communicate with your customers and potential customers in real time. This is a great way to get the word out about new products, specials you’re running, or even just stay up to date on anything that might happen at your company!

Cost

It’s free and easy to set up a Twitter account as a business owner. You can edit your profile, add links to other social media accounts you have (like Facebook or Pinterest), add photos of yourself and those who work for your company, list the phone number(s) where customers could contact you directly with any questions they might have, and even add your company’s website if you have one.

Generate Revenue

You can’t make money on Twitter, but it is a great way to generate revenue for your business. A few ways that this could work are through advertising or sponsorships (either by yourself or other companies), selling products directly through the platform, becoming an affiliate with another company that you believe in, or even running your own contests to drive traffic back to your website.

Engagement

Twitter is a great platform for customer engagement. Customers can easily reach out and contact you without needing any more information than the @ symbol followed by your twitter handle (e.g., they would type “@yourtwitterhandle”), and they can even tweet you a question!

Size

Twitter is an important social network with over 300 million active users, many of which are potential customers. It’s one of the most popular websites on the internet at this point in time (comScore), so it would be foolish not to take advantage of that popularity for your own business’ sake.

How to create a Twitter Business Account

twitter business profile

Create your Account

Create a Twitter Account and fill out all the necessary information.

Decide What you want to Tweet About

  • Provide links to your latest blog posts
  • Share your thoughts on current events – be careful not to get too political
  • Give shout-outs to other businesses in the industry that you admire 
  • Promote yourself by tweeting about a new product or service that you offer, and include a link so people can buy it online
  • Be funny! People love when businesses can make them laugh with witty tweets 
  • Ask questions – this is an easy way for people who follow you on Twitter to engage and interact with your business account while also providing valuable feedback

Follow people who are Relevant to your Business

There is a lot to be said for following people on Twitter, but one of the most important reasons is that it will help you grow your own business. The more followers someone has, the more likely they are to follow others back and retweet them.

For the best chance to grow your business on Twitter, make sure you’re following as many relevant people as possible!

Create hashtags for your tweets so that all of them can be grouped together on twitter

Hashtags are a powerful way to group conversations and find people that have similar interests or want to brainstorm on the same topic. For business accounts, hashtags can be used to reach out to new followers and potential customers who are passionate about a certain topic. 

Hashtags also allow you to start discussions with others by sharing your thoughts and opinions about trending topics in your industry. You’ll quickly see how many other professionals share your views once you get started!

Tips for Creating Hashtags

  1. Use hashtags to increase your post’s visibility
  2. Keep it short and sweet – use no more than 2 hashtags per tweet
  3. Include the hashtag in the caption of your photo, not just as a comment
  4. Be creative with your wording when you add a hashtag to an existing one
  5. Add relevant hashtags that are popular in your industry or niche   
  6. Find out what the trending topics are on Twitter for any given day so that you can include those in tweets about similar events or products

Include Pictures in your Tweets

If you’re on Twitter, chances are that you’ve seen a tweet with a picture.

This is because pictures can engage people more than plain text tweets. Pictures also increase the chance of your tweet being retweeted.

So, if you have pictures to share from your business account, make sure they’re included in your tweets!

Write Concise, Informative Messages

How much can you say in less than 280 characters?

The goal of these tweets is to be concise, informative, and engaging. Here are some tips on how to produce good content for both personal and business accounts. 

10 Tips for Writing Tweets

  1. Keep it brief
  2. Include keywords
  3. Tweet about what’s happening in the world
  4. Be respectful
  5. Engage with others
  6. Use hashtags
  7. Avoid spamming
  8. Post quality images
  9. Optimize links
  10. Make sure it’s not too promotional or salesy

Ways to use your Twitter Business Profile

Here are five ways that using your Twitter Business Profile can help build your customer base:  

Be Professional

get twitter followers

Have a professional, public-facing profile. This will make potential customers feel more at ease about purchasing from your company and show them the level of professionalism they should expect from you. 

Tweet Regular Updates

Update regularly with informative tweets for customers interested in specific topics or products. These updates can inform followers on new launches, sales, promotions, etc., as well as provide useful information for any questions they may have about the product or service offered by your company.

Share Industry Insights with Followers

By posting on topics of interest to your customers, you can make them feel more connected to the company and demonstrate that their input is valued. This will also help build a sense of community among the people who follow your account. 

Related Article: Social Media Marketing

Connect with Potential Customers

Use hashtags to reach out to potential followers who are interested in related topics and mention them in your tweets when they share valuable information or links (always ask permission first).  

Promote your Company and Products

Including a promotional tweet every once in a while is good for business! It’s important to find the right balance between informational tweets and ones promoting your brand, though – don’t spam followers with ads that aren’t interesting or relevant to them.

Why you Need Followers on Twitter

The more followers you have, the most visible your tweets will be. If someone sees a tweet from your account and follows it out of curiosity but finds that they don’t enjoy what they see, you’ll lose them as a follower.

Tips for Getting More Followers on Twitter

Start by following other users who post similar content to yours. When you follow someone, they will most likely see your profile and may choose to follow you back out of curiosity.

Hashtags can also help make a tweet more visible on Twitter – by using the right hashtags in your tweets for business purposes, people who are interested in those topics might find them while searching through their feed. It’s important to be selective about which hashtags you use because using too many can make your tweets look spammy.

Make sure to include a link in every tweet for business purposes – this will help followers see more information and find out more about what you have to offer, with the chance of them converting into customers as well!

How to Create a Twitter Marketing Strategy

The most important thing to do when using Twitter for business is to make sure that your content aligns with the goals of your marketing strategy. In order to be successful on Twitter, you need a goal or plan before anything else – what are you trying to accomplish? What type of content should people expect from your account? Is your goal to increase awareness about a specific product or service, for example?

The type of content you share on Twitter should reflect the goals of your marketing strategy.

There are many ways that people use social media accounts these days – some just want to get their information out there and increase brand awareness so they advertise free products through tweets; others want to make a profit off followers, so they sell products through tweets. There’s no right or wrong way to use Twitter for your business – it depends on what you’re trying to accomplish and how you want people to see your company.

You might also have a goal like increasing awareness about a product while simultaneously sending traffic back to your website to increase sales. A Twitter account for business purposes can help you do that, and there are many ways it can be used!

Aside from the obvious perks of being able to advertise free products on your Twitter profile page, a company with their own personal or Twitter Business Account can build trust and credibility in one of the most influential forms of media.

A company with a Twitter account for business purposes can also reach out directly to potential customers and engage in conversations about their products or services, as well as answer questions from followers when possible (especially if they don’t want to reply over email).

It’s important not only that you post content on your Twitter account for business purposes, but also that you monitor mentions and conduct regular social media audits. If you’re interested in reaching out to influencers who might be able to partner with your company, it’s a great way to do so on Twitter as well!

twitter marketing strategy

How You Can Make Money with your New Twitter Business Account?

There are many ways to make money with a new business account on twitter: 

Personalize Your Tweets

One of the best ways is by using personalized, targeted tweets. For example, if you own an ice cream store and have different flavors available at different times during the year, it would be smart to create a tweet for each flavor and send it out at the right time. This will help you bring in more potential customers who are interested in your product, while also building brand loyalty with those that already follow you on Twitter.

Create Ads or Promotions

You can use ads to push content from your account to people’s feeds without following you. You can also use them to promote sales or giveaways, as well as any other promotions you might be having on your website.

Use Hashtags Correctly

Hashtags are a great way to increase visibility on Twitter – but they need to be used strategically for the tweets from your account to be seen.

Include Links in your Tweets

Include Links to your Company Website or Blog Posts that are part of Your Sales Funnel.

Having links on Twitter is helpful for potential customers who are interested in your company’s products and services. If they like what they see on Twitter, you can include links to other content that will help them learn more about the product or service that interests them, whether it be a blog post or an informational page on your website.

Include Links to Content that is Related but not on your Company Website

If you want to offer incentives for followers who are not interested in your product, it’s a good idea. Offer discounts or other information that might be appealing to them and include links back to the original post on Twitter so they can find out more about what you have available.

Frequently Asked Questions

What is meant by Twitter Feed?

A Twitter feed is a list of posts from people you are following, and it’s updated in real-time. It can be used to stay up to date on what your friends and celebrities are doing, for example: “Sarah Jessica Parker is now listening to Dolly Parton.” The more followers you have the higher your rank will be on the site. You can also post pictures, links, or videos that only your followers get to see.

What are some Best Practices when creating Twitter Content?

Keep it short.
Make sure you have a good username (i.e., @WeAreSocially).
Be consistent with your posting times.
Use hashtags to increase engagement and increase reach.
Engage with other users in the Twitter community by retweeting, liking, and following them back.
Create content that is interesting and engaging for your audience.

What are some Tips to Reach your Target Audience with Twitter?

Include hashtags in your tweets to increase the amount of people who see it on Twitter.
Use keywords and phrases that are relevant to your product or service, but also make sure they’re easy for others to find.
Include links in your tweets so you can drive traffic back to your website.
Create a list of 10 tips, with each tip being less than 280 characters (280-character limit).
Give something away for free every day – this could be an eBook, white paper, coupon code for something on your website, etc. This will get them coming back every day!

Is a Business Twitter Profile worth the Effort?

It’s not uncommon for a business to have a Facebook page and an Instagram account, but what about Twitter? With over 313 million monthly active users, Twitter has grown in popularity as the go-to social media network for getting news and information. But is it worth it to create a Twitter profile for your company?

If you’re considering creating or updating your company’s profile on twitter, here are some things to consider: You can use hashtags that are related to your industry (#smallbusiness) or region (#Seattle). You’ll want to include links back to your website to boost SEO. Using trending topics will help get more followers. Your tweets should be informative with links that lead people back towards their site; don’ bet too promotional.

What are the benefits of having a Twitter account for Business purposes?

Tweeting periodically will help to boost your social media presence and build relationships with people in your industry, as well as potential customers who might want to follow you on Twitter.

Monitoring mentions is important so that if someone’s talking about or asking questions about your company, you can respond.

With a Twitter business account, it’s also easy to reach out and call potential partners or influencers who might be interested in partnering with your company!

How Important is a Social Media Presence for my Business?

“You’ve heard the old saying, “If a tree falls in the woods and no one is around to hear it, does it make a sound?” Well, if you’re not on social media and someone mentions your company online, have they really noticed?

It seems that any business these days must be on social media.

Final Thoughts

All in all, Twitter is a great tool for businesses. As you can see from the list of ideas and tips we’ve provided here, there are many ways to use this social media site as an effective marketing tool. We hope that by now you have everything you need to start creating your own Twitter Business account!

Remember to follow these best practices when setting up your profile so that it will be optimized for success; once created, try out some of our other suggestions on using your business account wisely to get maximum ROI with minimal effort.

If any questions remain unanswered or if something isn’t clear enough for you feel free to leave us a comment below-we’ll do our best to answer promptly!

Next Article in this Series: How to get Likes on Twitter.

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