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How to Create a YouTube Channel for Business: 16 Tips and Tricks

Starting your own YouTube channel can be a lot of work, but it can also be very rewarding. This blog post will give you the tools needed to create and grow your new YouTube account from scratch. We’ll cover everything from how to start your first video on YouTube, to editing tips and tricks for better looking videos.

Regardless of what type of content you are creating there is an audience waiting for you on YouTube!

What is a YouTube Channel?

YouTube is a video-sharing website that was created in 2005. It offers users the ability to upload, view, and share videos with friends around the world. YouTube allows you to create your own channel where people can subscribe and see all your content in one area.

Your YouTube videos can be anything from a tutorial to an interview; it all depends on what you’re trying to accomplish with the content! It is important to identify who the target audience of your videos are and speak directly to them, as well as to invest in good quality equipment to make your content more enjoyable.

Why should you have your Own YouTube Channel?

When it comes to social media platforms, there are many ways that people can share videos with one another! As a business owner I recommend having your own YouTube channel so that customers know where they will find all the content relating to what you do. You don’t want to send people mixed signals by sharing your videos on Facebook and Twitter while also posting the same content in a different video format.

Steps for Creating your YouTube Channel

Choose a niche

Choosing a niche for your YouTube channel is important because it helps you to focus on what types of videos you want to produce. It also helps people find your content more easily, as they are looking for specific things.

How does choosing a niche help with the SEO of your YouTube channel?

When choosing a niche, consider how it will affect the search engine optimization (SEO) of your channel. When someone searches “cats,” Google can serve up results from all types of channels including cat fanatics and pet stores that sell cats. If you have an established audience in one topic or interest area, then this may be an advantage when ranking highly in search engines like Google.

However, if you are just starting out with it may be better to have a broad niche so that your channel will rank for more search queries.

Related Article: 4 Components of Search Engine Optimization.

Questions to ask yourself when Choosing your Niche

  1. What is your YouTube goal – do you want to make a living off it or just have fun and share with friends?
  2. What are some topics that interest you the most?
  3. Are there any topics that seem to be trending right now, but don’t interest you?
  4. How much time can you dedicate each day to working on your channel?
  5. Who will this blog post be targeting- young adults or parents with children who watch YouTube videos for entertainment purposes?

Related Article: Finding an Evergreen Niche.

How to Create Your Own YouTube Channel

YouTube Channel

Creating an account on YouTube is very easy. The first thing you’ll want to do is navigate over to YouTube and click “Sign In”. You can either log in with your Google account or create a new one if you don’t have one already.

If you’re starting a new Google account, one of the next screens asks for basic information like your name and email. It’s important to fill out this information so that you have a strong brand identity on YouTube!

If you don’t want to use your personal or work account, create one that is specific to your channel.

Create a YouTube Brand Account

If you’re creating videos specifically to brand yourself on YouTube, then it’s important to have an individual account that is separate from your personal life online. This way when someone searches your name in a search engine, they will find all the videos you’ve made and know to follow you on YouTube.

If this sounds like something that would benefit you then be sure to create a new account for yourself!

Brand Identity

It’s also helpful when blogging about what your company does if you mention any social media channels in the post or sprinkled throughout the content. You want people to know where they can find more of your content so that they can continue following you on social media!

Create an Outline for your Channel

YouTube Channel Trailer

A great way to start your own YouTube channel is by making an introduction video! This can either be something like the “About” section of a blog post which tells people what your channel is about, or it can be a video like the “Welcome to My Life” one I made in my YouTube Channel. This will show new subscribers who you are and give them an idea of what kind of content they should expect from you!

YouTube Channel Art

A lot of brands have their own logo for their business, and this can also be applied to your YouTube channel. People will usually click on the different tabs in their YouTube app so if you want them to come back then make sure your branding is consistent across all channels or they won’t know where to find it!

Personalized Name

When you start a new account with Google, one of the things you need to do is fill in your name. This will then appear as the first thing people see when they land on your channel and it’s important that you give yourself a personalized title, so people know who they are following!

Create your YouTube Videos

YouTube is a great place to share information and tell your story. If you’re looking for some inspiration on what videos to create then try searching “best YouTube video” or something similar in Google! You’ll be able to explore different types of content that people are currently enjoying, as well as learn how others have integrated video into their marketing strategy.

Your First YouTube Video

YouTube Video

It’s important to be mindful of the first video you upload because it will dictate what type of content your channel is going for. It should also reflect who you are and show new subscribers who you are and give them an idea of what kind of content they can expect from this specific channel!

Editing Tips and Tricks for Better Looking Videos

Everyone knows what a video looks like when it is poorly edited or shot. It can be difficult to watch sometimes! To ensure this does not happen, here are our top tips:

  • Lighting is key to making a video look professional! Use natural lighting or invest in good quality lights that are easy on the eyes. Don’t forget to use reflectors (or white sheets) if you’re shooting outside!
  • Audio is just as important as lighting. Invest in a good microphone to eliminate background noise and make sure your subject is close enough for the mic!
  • Avoid shaky camera movements, unnecessary cuts or edits that are too fast (or slow) and anything else that may distract your audience from the content of the video.

Common Mistakes People Make When Shooting a Video

There are a lot of things that can go wrong when shooting videos. Here are some common mistakes people make to avoid:

  • Shaky camera movements – it’s not just an annoyance for the watcher but also difficult on your eyes and posture. Invest in a tripod!
  • Unnecessary cuts or edits – this is distracting for the watcher and can be difficult for them to keep up with. Shoot your videos longer than you think you need, then go back through and edit out the parts that don’t serve a purpose.
  • Not enough lighting or sound – without these two things it will be hard for people to enjoy what they are watching! If possible, include natural lighting or invest in good quality lighting that will help your video look professional.

Create a Schedule for Uploading videos to YouTube

There are many reasons why people want to upload videos on YouTube but the two main ones are to keep viewers interested with new content and promoting your channel by making more videos so you can rank higher on the site.

You want to keep viewers interested with new content, so that they’ll want to come back for more and not get bored of your channel.

There are many benefits from creating a schedule for uploading videos to YouTube, but the most significant is that it helps with branding and keeps viewers interested.

The Best Editing Software for YouTube Videos

Video editing software is designed to simplify the process of video editing. Adobe Premiere Pro, Final Cut Pro X, and Avid Media Composer are all popular options for video editors.

Although these programs can be expensive, they offer a wide range of features that make them worth the investment. For instance, Adobe Premier Pro has an intuitive interface and offers more than 200 built-in effects.

The best way to find out which program will work best for you is by trying it out yourself – download the trial version on your computer or mobile device today!

If you’re looking for a free option with fewer features but still powerful enough to edit videos quickly and easily, consider using iMovie on Mac computers or Windows Movie Maker on PCs.

Choosing the right video editor depends heavily on what type of projects you’re working on as well as how much time and money you have available to invest in this area of your business.

Tips and Best Practices

Use these tips to help grow your channel and subscribers.

Create Engaging Content

You should put a lot of time and effort into creating interesting content because this will not only help with branding, but it also lets people know what kind of videos they can expect from your channel.

Publish in Order

When uploading a new video, it’s important that you publish them in order so people can easily follow along with what you’re doing. If someone is watching one of your older videos, then they might not know where to find the newest one that you’ve uploaded!

Customise your URL

It’s also important to have an easy-to-remember URL because people will need it to find your videos on YouTube or anywhere else online! A great way of doing this is by using the “Custom Name” when you start a Google account and then adding in any special words for the name, such as your company or business name.


If you want to boost your watch time, it’s important that the thumbnail is very eye-catching and will encourage people to click on it. You can also mention anything about the video in the title or caption so that viewers know what they are getting themselves into!

Video Length

You should also be aware of how long your videos are and the type of content you’re posting. If most of your videos have a similar length, then it’s not necessary to include the duration in each video because people will know by looking at the channel what they can expect from your content.

Titles and Tags

It’s important to be consistent with titles and tags when uploading your videos. The easiest way to do this is by using the “Channel Switcher” in YouTube because all your videos are already grouped together for easy access. This will make it easier for people to find your videos and for YouTube’s search engine which ranks video results based on the title!

Search Results

YouTube is not just one website but many channels which are indexed by search engines. When you put your name or business into a search engine, it will bring up all the related results from YouTube to other social media platforms such as Twitter and Facebook! If people are searching for content on you then make sure they find what they’re looking for by having an individual account with videos that reflect who you are and what you do.

YouTube Mobile Device

It’s important to take advantage of the mobile applications for YouTube so you can upload and edit videos on-the-go! For example, if I’m traveling or at an event with my phone then when I come across something interesting that would make a great video then it’s easy for me to record and upload it.

Social Networks

YouTube is an important social media platform that you should take advantage of not only for marketing purposes but also because YouTube has the potential to drive traffic back to your website, blog, or brand page! When you share a video on Facebook be sure to link the video so people can find what you’re talking about and follow you back on YouTube.

Related Article: Everything you Need to Know about Social Media Marketing.

Get Paid to Use YouTube

Final Thoughts

In this blog post, we’ve talked about what a YouTube Channel is and why you should have one. We also shared how to create your own channel and some best practices for getting the most out of it. If you’re on board with starting your own channel or want more tips after reading our article, leave us a comment below!

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