Search engines and the internet have become a staple in our lives. Whether we’re looking for information, products, or services, we often find what we need with just a few keystrokes. When it comes to your business website, you’ll want to make sure that your content is optimized so that people can easily find what they are looking for.
One of the best ways to do this is by using keywords strategically throughout your site! In this blogpost, I will share some tips on how you can use keywords more effectively so that you don’t spend months (or years) trying to rank high in search engine results pages (SERPS) – yikes!
Before we look at how to find keywords that convert with less competition, it is important to know exactly what organic traffic, importance of keywords, search intentions, long tail keywords and short tail keywords are.
What is Organic Traffic and why should I Care?
Organic Traffic is a term that refers to any type of internet search that brings people directly to your website. Organic traffic might be coming from Google, Bing, or other search engines through a general keyword phrase like “Miami Criminal Defense Attorney”.
Every click you receive is a potential opportunity to get a lead, sign up or get a sale. This is opposed to paid traffic (i.e., advertising or pay-per-click) where you pay for the traffic.
How does Keyword Research help with Organic Traffic?
As an affiliate marketer, you’re always looking for ways to increase your organic traffic. One way is by doing keyword research – this can help you find new markets, target your ads more effectively and let you know what people are searching for in Google.
It’s not rocket science, but it can be tricky if you don’t know what to look for!
By having the keywords in your content that users are searching for, Google can (if you have a high ranking) show your post in a search result.
What are Long Tail Keywords?
It’s no secret that the internet has changed the way we search for information. Long gone are the days of typing in a keyword and getting 10 blue links to choose from. The days where people would only type “how to boil an egg” into Google or Bing now seem like ancient history.
These days, people enter their own specific questions such as “How long does it take to boil an egg?” Or more detailed ones such as “What is the best method for boiling eggs?”
What this means is that if you want your blog post to rank on page one of Google, then you need to include some long tail keywords (keywords with 3+ words) within your content.
This will ensure that when someone searches for something specific, they find your post!
What are Short Tail Keywords?
Short tail keywords are (as the name suggests) shorter in length. Usually between 1 and 3 words. What’s nice about them is that they usually have a lot of traffic. What’s less nice is that more people will be competing for them.
As an example, “Carrot Cake” will have a lot of competition. Whereas “Carrot Cake without using Flour” will have less.
Looking at the above example, you will get more traffic with the first (if you rank high enough) but you’ll get traffic with the latter faster (less competition).
Achieve better Conversion Rates
There is a common misconception that long-tail keywords are ‘less powerful’ or less effective than short-tailed ones. This is simply not true! Long tail keywords (keyword phrases) tend to be more specific which means that they can help you achieve better conversion rates compared to head terms.
The reason being that long tail goes down to specific detail (instead of a broad stroke) into what someone is searching for.
Should you Only use Long-Tail Keywords?
When writing blog posts or creating content, it’s important to use both types of keywords! Short-tail keywords are usually one-word phrases that include main head terms, while long-tail keywords are made up of several words for a specific search or user intent.
Generally, in an article you don’t only rank for one keyword. Having several is good (even just variations of the keyword).
The long tail will answer the question the searcher has, whereas the short tail will leave a chance to expand later once your post starts taking off.
What is search intent and why is it Important?
Search Intent refers to what people want when they use a particular keyword phrase. For example, if someone searches for ‘best camera’, it’s likely that their intent is not commercial. They are probably just looking for information on the best cameras.
Keeping search intent in mind is important when choosing your keywords. Instead of using keywords just for the sake of traffic, think about your intention with the article, and what searcher you would like to attract.
If your intent is to sell products, use “buy” keywords for instance. This is where “review” or “versus” articles usually come in best. Logic being that the searcher is near the end of their “buy cycle”.
If you would like to know exactly how to write awesome product reviews that convert, check out this post.
How to find Keywords that Convert – with less Competition
Identify your Target Keywords
A lot of people make the mistake of not identifying their target keywords, and it’s something that can really hurt your SEO rankings. You want to be sure to include at least one main keyword in each paragraph on your blog post, along with some related words for context.
Keywords are what search engines use to rank pages higher or lower in results pages – so
more targeted keywords equal more targeted rankings!
Word of caution though: Don’t overdo it. Don’t put in keywords, just for the sake of it. Make sure that your message flows naturally and stay well clear of keyword stuffing! Google will penalize you if you don’t.
Tips for Identifying Target Keywords
Identify your Niche
If you wanted to start a food blog for instance, trying to rank for “best food” or “best recipes” would be difficult (lots of competition).
Taking that one step down, you could choose “baking”. It will be easier to rank your recipes or posts, but still pretty much an up-hill battle.
Choosing something like “Cakes for Vegans” or “Gluten Free Cakes” or “Chocolate Wedding Cakes” is more specific, so will set you apart as the expert (or authority) on that Niche (assuming you post a few mouth-watering recipes frequently).
Going down to that specific area, is what is known as your niche.
Of course, nothing stops you from expanding to “Healthy Midweek Baking Recipes” or whatever other related topic later. The point is to become the expert in one part first, see what works and expand from there.
If you’re struggling to find the perfect niche or want to make sure the one you chose actually has interest, check out this article on how to find an evergreen niche.
Evergreen basically means that interest in the topic is not declining when looking back in i.e., a five-year period.
Brainstorm keywords Related to the Topic of your Blog Post
The easiest way to find related keywords is to use Google Suggestions.
Using one of the previous examples, if you type “Cakes for Vegans” into the text box of Google, you get suggestions on what people are searching for:
As you can see, there are “Birthday Cakes”, “Egg Replacement Cakes”, “Fruit Cakes”, etc. that is related to the initial search.
Another place to find related ideas is from the Related section (bottom) of your search results. If you choose “birthday cakes for vegans” from the suggested list, related topics (that people search for) are presented:
From that list you can either write an affiliate article for a store, cake shop or sell cakes (by using local SEO methods) or give a buyer’s suggestions, create a recipe (and link to Amazon for the ingredients) or delve even deeper for specific recipes people are searching for.
Evaluate the Competition
Another source for target-keywords is looking at what your competition is doing. You can read through their blog for inspiration and ideas.
There are ways to evaluate what keywords they are targeting for in their blog posts.
I use a tool called Jaaxy. It’s a tool that is included in my wealthy affiliate subscription. In short, they provide training (formal and topical webinars), hosting, an affiliate community that is always willing to help and of course this research tool.
Check out this article if you want to find exactly what wealthy affiliate is about.
Using Jaaxy, you could look at all the keywords a specific article (i.e., your competition) is ranking for.
Staying with the theme of vegan cakes, looking at a Carrot Vegan Cake Recipe and putting it into Jaaxy, the following is presented:
This is just a snapshot, there are a whole lot more keywords that this article is targeting and ranking for.
How much Traffic can you expect?
The Avg is the average monthly searches, and the Traffic column is the number of visitors you can expect to click-through – if you are on the first page of Google.
Also note all the related key phrases on the right. Any of these can be analyzed on how much traffic it will bring, if you rank for it.
How does this Identify Low Competition?
One of the metrics I really love about Jaaxy, is the QSR Score. This is an indicator of how many posts / pages are ranking for that specific keyword.
As a rule of thumb (and what they teach you at Wealth Affiliate – owners of Jaaxy) is to look for QSR of less than 100.
Logic being that less competition means you can rank faster. In the beginning, you rank for low competition keywords. As you grow, you can start ranking for higher competition (and higher traffic volume) keywords.
From the above example, “easy vegan carrot cake recipe” has a competition of 45 direct competitors.
The traffic you can expect is 15 per month if you get to the first page of Google.
That might not seem like a lot, for all the work, but…
Remember, you aren’t only ranking for 1 phrase 😊
To find even more ways to mine keywords, check out this related article on 15 Ways to find Profitable Keywords.
Frequently Asked Questions
Finding specific keywords can be extremely beneficial for several reasons: they tend to have lower competition which means that it will be easier to rank high, they are often longer in length and include more specific information about your products or services.
One of the easiest ways to find out how many people are searching for a particular keyword is by using a Keyword tool like Jaaxy or Google’s Keyword Planner. You can enter in a seed keyword, and it will provide you with relevant keywords along with their search volume (how many people are searching for them each month).
There’s nothing worse than creating content that doesn’t interest your ideal customers. It will be difficult to engage with them and it could end up hurting your conversion rates (and search engine ranking).
Keywords that convert well can lead to more traffic, better rankings, and an increase in sales (depending on what your end goal is). With this said, you should always try to find keywords that are relevant to your target audience.
Seed Keywords tend to be head terms or phrases, while Long Tail Phrases consist of several words that often include more specific details about what you’re offering (to help with search intent).
There are several benefits to targeting low competition keywords: they tend to be easier to rank for and you receive traffic faster.
If this is the case, you should try using long tail keywords instead. These types of phrases tend to be easier to rank for which can lead to an increase in organic traffic and a bigger share of the market! Another benefit is that long tail keywords are more specific (to the user’s search intent), which means better conversion rates.
I hope you found this article on how to find keywords that convert with less competition informative and helpful. If so, please share it on social media using the buttons below! Comment below if there are any other topics, you’d like me to