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How to Get Engagement on Twitter: 25 Tips for Getting New Followers and Retweets

Twitter is one of the most popular social media platforms, with more than 300 million active monthly users. With that many people using Twitter, it’s important to know how to get engagement on Twitter and use it as a marketing tool for your business! Join us in this blog post as we share 11 tips for getting new followers, retweets, and direct messages on Twitter so you can have real conversations with potential customers.

Previous Article in this Series: How to Get Likes on Twitter.

Benefits of getting Engagement on Twitter

Engagement on Twitter is a great way for your business to reach new audiences. It provides an opportunity to interact with customers and potential clients through hashtags, mention mentions and direct messages. Some of the benefits include:

  • Improved customer service  
  • More sales conversions
  • Increased visibility on social media platforms 
  • More followers/subscribers

Whatever your reason for getting more engagement on Twitter, below are some tips that will help.

How to get Engagement on Twitter – 25 Tips

Search Function

Use Twitter’s search function to follow industry leaders and potential customers. Make sure you don’t follow too many people at once, or your new followers will be hard to manage! You can also try searching hashtags relevant to your business for more targeted results.

Twitter Chats

Join in on Twitter chats with other businesses similar to yours that are happening at specific times during the week. Not sure what a Twitter chat is? A chat is simply a conversation on Twitter that takes place over several hours with many different users taking part in it. You can find chats by searching hashtags or looking for ones hosted by industry leaders and companies who share your target audience.

Timing is Everything

Make sure you are tweeting at the best times. Twitter engagement rates tend to be highest between 12 pm and 11 pm EST. You can find out what your specific audience is doing on social media by using a tool like Social Report’s brand monitoring dashboard, which also lets you schedule tweets, so they’ll go live later in the day or during another time that’s more convenient for you.

You can also use our Twitter analytics reports to find out when your audience is most active on the platform and schedule tweets accordingly! But make sure that if you are tweeting at specific times, that those times aren’t during a time of day where people tend to be less active-we call this “the graveyard.”

Twitter Cards

Make sure you are using Twitter’s latest features, like twitter cards and polls. Twitter cards make it easy for potential customers to click through your links by providing a preview of what they’ll see when they visit your website or blog post.

Twitter polls can also help engage more people on the platform so be sure to try them out!

Twitter Polls

twitter polls

Twitter Polls are a quick way to ask questions and get opinions from your followers. You can create an unlimited number of polls, each with a unique link that you control. When someone visits the poll’s page on Twitter, they’ll see one question at a time and vote by clicking “yes,” “no” or “maybe.”

Once all the questions have been asked and answered, you can see how many people voted for each answer. The poll will then show results in a graph that’s easy to understand.

Twitter polls are not limited by character count like traditional tweets, so they’re great if you want to know what your audience thinks about an upcoming product or service launch!


Right People

Make sure you are only following people who will be interested in your business and products. Find out where your target audience hangs out online, like blogs or forums that relate to the industry you’re targeting, then follow those influencers on social media sites such as Twitter. If they share posts from other brands similar to yours, make sure you follow them too!

Be Visual

Make sure you are using visuals in your tweets to capture attention. Images have a much higher engagement rate than other types of content, so, if possible, include an image with every tweet.

You can also use Twitter’s latest feature, Moments, which curates the best posts and photos from around the web. Just search for hashtags like #food or #travel and you’ll be able to filter through the most popular content on Twitter.

You can also use tools like Canva, Pablo, Hootsuite and Buffer for graphics that are easy to create.

Your profile should reflect your brand’s image as well! Make sure it is professional looking.

Find Your Voice

Make sure you are adding your personal touch to all your tweets. It’s important for potential customers to know that your business has real people working behind the scenes and not just a robot pushing out content. Your posts should reflect this through tone, language and even by including emojis! This adds personality and makes it easier for people to connect with your business.

The Right Fit

Different social media platforms work better for different types of content, so make sure you’re using Twitter’s platform in the way that best fits your brand. For example, a company like GoPro will have more success on Instagram because they can share beautiful and professional photos from their action cams but would be wasting this opportunity if they were to share the same content with their Twitter audience.

So, make sure you are using each platform in a way that makes sense for your business!

Twitter Algorithm

Twitter’s algorithm is a complex system that determines the best content for every user, so it may take some time to understand how it works.

The trick with any social media platform is making sure your posts are visible in “real time” as well as when people check out their home feed or timeline later. That means posting a tweet at the best time of day to get maximum exposure can be crucial.

Twitter Profile

Make sure your profile is up to date as it may prevent people from following you or engage with your tweets.

A great way to increase engagement on Twitter is by using relevant hashtags in every post. This makes it easier for people to find your content when they search Twitter, which increases the chance of getting more likes and retweets.

Original Content

Make sure you are tweeting original content that is useful and relevant to your audience. If possible, create blog posts, videos or even infographics that will be interesting enough for them to want to share with their followers.

Twitter Moments

If you really want to increase engagement on your posts, then use Twitter’s new platform called “Moments”. This gathers the best content from around the web and features it in a customized feed for every user. It is basically like an editorial calendar made up of all the top tweets and photos from the day.

Higher Chance

The best way to increase engagement on Twitter is by using the right tools. Tools like Buffer and Hootsuite can help you schedule tweets that are optimized for different times of day.

For example, posting at night or early in the morning gives your content a much higher chance of being seen since these hours have more “real time” exposure.

Social Media Engagement

social media engagement

Social media algorithms are designed to ensure the content people see is relevant and interesting, so it’s important you understand how they work. This will help you create more engaging tweets that get higher engagement rates!

Related Article: Social Media Marketing.


Hashtags boost engagement rates, so you should make sure to include popular hashtags in every post.

This makes it easier for people to connect with your posts and can increase their likelihood of getting retweeted! Using the right hashtags is a great way to get more followers on Twitter. So don’t be afraid to look up the trending hashtags every now and then!

Quality Tweets

Make sure your tweets are of high quality, so people want to retweet them. Keep in mind that many users will do a quick scan before retweeting, so it’s best to make your posts stand out. Using words like “please” can also help you get more engagement.

Check Your Data

Twitter Analytics is a great tool to use if you want to get the most out of your social media marketing. It can help you determine what times of day and types of tweets are optimal for getting more likes, retweets, follows and replies.

It even calculates how much exposure each post gets, so you can see which types of content are most effective.

Use Images

Images and videos are a great way to get more engagement on your tweets! So, make sure they stand out by using relevant hashtags in the caption.

This makes it easier for people to find them when searching Twitter’s platform, which increases the chance of getting more likes, retweets, and replies!

Be Consistent

Remember that the best way to increase engagement on Twitter is by being consistent. It’s important you post original content at least once a day, if not more.

This makes it easier for people to find your posts and increases the chance of getting retweeted! You should also make sure each tweet follows “Twitter etiquette” so people want to engage with them.

Make it Personal

It’s also very important to make your tweets as personal as possible. So instead of tweeting “Hey, check this out!”, try saying something more like: “Here are some interesting articles that you might enjoy!” or “We just published an article on our blog about how to increase engagement on Twitter! Check it out here!”

Be Interactive

You should also try to be as interactive with your followers and potential customers as possible. Try asking questions that will start a conversation or responding to their comments. This makes them more likely to check you out, which increases the chance of getting retweeted! Keep in mind that this type of engagement is more important on Twitter than most other social media platforms.

Try Out Promoted Tweets

You can also try using promoted tweets to get your posts in front of a larger audience. This makes it easier for people to find you and increases the chance of getting retweeted! Just make sure you set a daily budget and track the results of your tweets to see how much exposure they’re getting.

Promote Your Twitter Account

Promoting your Twitter account is a great way to get more followers on the platform! This makes it easier for people to find you. You can do this by including your Twitter handle in the bio section of all your other social media accounts.

Use Influencers

Find some influencers who have a large audience and try interviewing them or asking for their help promoting something on your account. This makes it easier to get more followers because they will share it with their own fans, which can also increase your exposure.

Common Mistakes when trying to get More Engagement on Twitter

I know you want to get more engagement on Twitter, but I’ve got some bad news for you. There are 3 mistakes people often make when trying to get more engagement on Twitter: they don’t use hashtags and they tweet too much, they don’t reply to tweets with replies or @mentions, and they aren’t following enough people.

If you’re making any of these mistakes, then it’s time to stop!

Best Practices to get More Engagement on Twitter

  • Tweet regularly – don’t miss a day
  • Include links to your content, products, or other relevant information in your tweets
  • Use hashtags to get more attention for your tweet
  • Follow people who are interested in the same things you are and engage with them by liking their posts and retweeting what they say
  • Engage with others on Twitter – reply to comments, answer questions, and ask questions of others when appropriate
  • Don’t be afraid to get personal at times so that people can relate to you better

Frequently Asked Questions

What is Twitter Engagement Rate?

Twitter engagement rate is the percentage of tweets that are replies, retweets, or favorites. It’s a measure of how engaging your followers find your content. The higher the Twitter Engagement Rate, the more engaged and interested your audience is in what you’re tweeting about!

What does it mean to have a high Twitter Engagement Rate?

It means people are retweeting and favoriting your posts which means they’re enjoying them and want more (or they’ve found an interesting post worth sharing). So don’t be shy – tweet away! You never know who may see it.

How can I Increase Twitter Engagement Rate?

Use a catchy, eye-catching profile picture to draw in new followers.
Share interesting content on your Twitter account daily.
Engage with other users by liking and retweeting their posts.
Interact with people through direct messages for more personal interactions.
Join groups related to your niche or interests to increase connections.
Reply to everyone who reaches out to you – even if it is just “thanks!” or “I don’t know the answer.”

How can I use Twitter to Increase Brand Awareness?

Make sure to create a profile that is professional and has your contact information.
Add photos of your business, products, or services.
Use hashtags in every tweet – this will allow people who are interested in the topic to find you.
Follow other Twitter users (including influencers) so they may follow you back.
Reply to tweets from others with relevant content – it’s good for building relationships and followers.
Tweet often! A minimum of once per day should be enough but more is better!

What Type of Content is good for Engagement on Twitter?

Create content that your followers will find interesting.
Engage with other people on Twitter and build a following.
Use hashtags to connect with others who are interested in the same things.
Share links to articles or blog posts that are relevant to what you’re talking about.
Include a photo or video for added interest.
Keep it short and easy-to-understand – don’t use too many words, so you can keep readers’ attention.

Final Thoughts

I hope this blog post has been helpful to you. If it was, please share or like the article and subscribe for more tips on Twitter marketing in the future. And if there’s anything else you want me to cover about increasing engagement on your account, let me know in the comments below!

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