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Researching and Finding an Evergreen Niche

A Niche Market can be defined as a small specialized market that provides a specific product or service.

Basically it’s a subset of (or a subset of a subset) of a larger market.

In terms of affiliate marketing, most people make the mistake of trying to get into a market that is too large (and has too much competition).

As an example, weight loss is a huge market. Getting a slice of that pie is almost impossible. Losing belly fat is a sub part of the weight loss market, and should be easier to get into.

Even better would be Losing Belly Fat for Men over 40. Once you have traffic coming in, you can always expand to a larger part of the market.

What is an Evergreen Niche?

An Evergreen tree takes a very long time to grow…


Evergreen tree lasts a LONG time

In the same way, an Evergreen Niche takes a long time to grow.

But it lasts a LONG time.

Having something fully built and ranking in a month is not normal. Normally (depending on the amount of work you put in and the particular niche) it takes about 2 – 3 months to start ranking in Google.

Yes, it can be done in a month, but you have to be quite skilled… and even then it could still take time.

Common Misconceptions about Niche Research

Most people think that they just have to do keyword research… and then that’s it. There are so many other things to do for proper niche research…

To do it in-depth and thorough to really understand whether the niche is viable or not.

After all… you are going to be spending a lot of time (and/or money) on creating content, so you are better off ensuring that your effort is well invested.

The Human Component

There is also a human component to niche research. It’s not just numbers or what your competitors are up to. Take a step back and try look at it from the perspective of someone trying to look for a product or solution, in that particular niche.

If you take the previous example of losing belly fat for men over 40. Belly fat, especially with a bad diet and takeaways being so convenient, should only get worse for men over 40. Couple that with an exponential population growth and it should make sense that the men (keeping to our example) needing to lose that belly fat is only going to grow.

Using Google Trends to Determine a Niche’s Viability

If you type in trends.google.com in your browser, you can look at trends for searched keywords.

If you type in “How to lose belly fat” as a search term, you get the following result:

Although it may seem to be trending upwards, a year is generally not a good indicator of trend over time.

If you select the Past 5 Years instead, the result looks a bit different:

As you can see from the result above, there seems to be a seasonal trend (always spiking around summer time). Although it is not an upward trend, the interest (search volume / potential customers) is still quite large.

That being said, for an evergreen niche it is always ideal to get an upward trend. Reason being that an upward trend is an indicator of a growing market.

Example of a Growing Niche Market

Taking what you have learnt so far, and starting with the human factor. You may have noticed that working from home or starting an online business may have grown (especially during the Corona pandemic).

Doing a Google Trends search shows that the data supports the theory:

From the above example, you can see that affiliate marketing searches in Google are definitely trending upwards.

To find a niche within affiliate marketing, you can concentrate on a specific category, i.e. training or social marketing. Or even better… affiliate marketing training for mommy bloggers.

Using Google Search for Niche Article Ideas

Google provides some really good insights into Search.

If you type in a Lose Belly Fat for instance…

One really good feature is the part as you can see above for “People also ask”…

They are questions that people have asked Google both recently and frequently.

If you look at those questions like: What exercise burns the most belly fat? Or What can I drink to lose my belly fat?

They are really good articles that you can write in a blog post (and / or create a video from, post to social media, etc.)

Another good place to have a look is at the bottom of your search results.

These are more searches that people have performed recently and frequently. This is Google telling you that these are more things that you may want to look at.

If you select one of the terms, like meal plans to lose belly fat, you get additional research done for you. Some really good long tail research or pin pointing your niche can be done here. If you look at the other results as well, they are all really good pieces of content.

Another place you can find ideas is in the search results itself. If you type in your search term, you can see Google suggests related topics to search for:

You’ll notice that these are the same as can be found in the related searches at the bottom of your results.

Using Jaaxy’s SECRET area for Niche Research

Using Jaaxy is a good way to look at some of your competitors.

Jaaxy is a keyword and competition research tool that was developed by affiliate marketers for affiliate marketers.

In Jaxxy you can type lose belly fat as a search term.

Your results will be shown with associated keywords:

As you can see above, Jaaxy shows keywords that are related to your search (in this case lose belly fat).

Avg is the amount of monthly searches.

Traffic is the amount of traffic per month you can expect from Page 1 of Google.

QSR is the competition (sites ranking for the exact keyword).

From a quick glance, lose belly fat naturally and lose belly fat quick has nice search amounts with relatively low competition (92 and 56 respectively).

Using Jaaxy for Competitor Research

Having a look at the websites that rank on the first page of Google (for the keyword lose belly fat naturally).

If you copy the URL from one of the search results above (in this case the medical news today article) and paste the URL in the search phrase.

If you now change the dropdown from phrase to URL and do a search, the following is shown:

What Jaaxy is doing, is it’s scraping that website and finding you some ideas for keywords to use. So right off the bat, you get some keyword ideas as a result from a competitor.

The Jaaxy version used for this is the lite version. It is included as one of the many tools provided by Wealthy Affiliate.

You can read more about my review for it in a review I wrote for how to start an online business.

How do you know whether a site you are researching from your competitor is any good?

One good indication is that the site is listed on the first page of Google. It could be that the niche (or the keyword) is not very competitive.

One way you can determine whether the site you are looking at has lots of traffic, is by using an extension (I use the Chrome one) called SimilarWeb.

From the extension, you can see that the website has more than 70M traffic (visitors) each month. They are definitely doing something right and you can definitely learn from them.

Is it really worth the time and effort Researching and finding an Evergreen Niche?

Creating content takes a lot of time and effort, finding the right niche (ultra-specific for less competition) and where interest is growing is very important, in my opinion.

Growing your site and/or followers takes time. If you invest that time wisely from the beginning, it will pay dividends for years to come.

For similar tips and training, check out my recommended place Wealthy Affiliate.

Also, if you have any questions and/or comments, please leave them below.

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