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20 Plus Things You Ought to Know about Social Media Marketing

Almost every business these days has a social media marketing strategy. If your company does not, it’s time to get started! In this blog post, we will discuss what Social Media Marketing is and how it can benefit you.

We will also talk about the importance of using different social networks for certain purposes and which ones are best suited for your needs.

This is an excellent article if you want to learn more about Social Media Marketing strategies that work well for small businesses!

Topics Covered in this Article
  1. What is Social Media Marketing?
  2. The Importance of Social Media Marketing
  3. Examples of Social Platforms and How they can Benefit You
  4. Get Paid to Use Facebook
  5. Why do you need Instagram for your business?
  6. Why do you need Twitter for your business?
  7. Get Paid to Use Facebook, Twitter or YouTube
  8. Why do you need Pinterest for your business?
  9. How do You start Social Media Marketing?
  10. Frequently Asked Questions
  11. Final Thoughts

What is Social Media Marketing?

It’s the art of using social media platforms to reach your customers and grow your business. You’ll need a strong strategy to make it work for you, but if done right, it can be one of the most powerful tools in your marketing arsenal. 

It is not as simple as just posting links on Facebook or tweets on Twitter!

Social Media Marketing can be an overwhelming task for many small businesses. It’s important to have a social media marketing strategy in order to get ahead of your competitors and grow your business through effective use of these channels.

Social Media is all about engagement with potential customers, so it’s essential not just to post, but to respond and answer questions.

The Importance of Social Media Marketing

Social media marketing is an essential part of any company’s digital strategy.

It can provide a strong, measurable return on investment and has been shown to be more effective than traditional advertising by making the customer experience more personal.

Social media marketing also allows for better branding and increased market share as it generates word-of-mouth buzz about your product or service.

Why Market Your Business on Social Media?

You’ve started your business, and you’re ready to take the world by storm. Marketing can seem like an overwhelming task sometimes, but it doesn’t have to be!

5 Reasons to Market Your Business on Social Media

  1. Social media is a great way to connect with your customers
  2. It’s a cheap and easy way to market your business
  3. You can reach a wider audience than you would through traditional advertising
  4. Customers are more likely to buy from companies they follow on social media sites 
  5. Social media marketing helps build relationships with potential buyers, which leads to repeat customers and word-of-mouth referrals for your company

Examples of Social Platforms and How they can Benefit You

One thing you’ll notice when looking at different social networks is that they all function a little bit differently.

Facebook is perfect for building relationships with customers, whereas Twitter is a great place to share content and build awareness of your company. Instagram can be used for both marketing purposes as well as storytelling in photos that are more personal than standard advertising.

Sites like Facebook, Twitter or Instagram all have different benefits of course. But one thing they all have in common is that you can create a personal profile and interact with other people who share similar interests.

You don’t need to try too hard to find the right social media platform for your business – just pick the one that you’re the most comfortable on!

Of course, knowing a bit about each of them will help you make an informed decision. Next, we’ll look at an overview of Facebook, Twitter, Instagram and Pinterest.

As well as what the benefits, use, growth hacks, tools and tips for each of them are.

Why do you need a Facebook Page for your Business?

Facebook Page

Facebook is one of the best platforms to use for marketing your business.

There are more than 190 million active Facebook users in North America alone, and approximately 60% of users visit Facebook pages at least once a week.

Many businesses also find that they can generate twice as many leads from their home page through social media sites than any other marketing channel.

Facebook also provides detailed analytics that allow you to measure the success of your marketing campaigns over time and see how many people are liking, commenting on, or sharing posts.

Benefits you can expect from Facebook for your Business

  • Facebook is a great way to increase your company’s visibility
  • You can create custom business pages on Facebook that are tailored to the company’s needs
  • Facebook allows you to post updates and provide information about what you’re doing for customers or potential customers
  • You can also engage with people through customer service inquiries, comments, questions, and more
  • It is easy to set up a page so that it will be found by search engines like Google or Bing
  • When someone likes your page, they’ll receive updates from you in their news feed when new things happen

Tips for Getting Started with Facebook Pages

The Facebook page is the new business card. It’s a platform that can be used to build your brand, promote your products and services, or simply provide information about everything you do. But how does one get started? Lucky for you I have some tips! Now let’s dive in…

First things first: What are Facebook Pages? You may think of them as company pages on social media, but they’re so much more than that! They’re an opportunity for brands to connect with their customers on a personal level – maybe even better than before. So, what does this mean for businesses?

First off, it means there are more opportunities to create content that will resonate with fans and followers.

Secondly, it means communicating directly with people who like your page – and providing more information about your company.

And lastly, it means you can post updates that are of interest to just those people who follow you on Facebook (not like the ads we see in our newsfeed).

Get Paid to Use Facebook

Tips for Using Facebook Pages Effectively

  1. Know what you’re trying to achieve with your Facebook page

The first thing that a business wants is for people to engage or interact with their content. This can be achieved by posting relevant, interesting, and entertaining posts on a regular basis. If you have been using Facebook pages as part of your marketing strategy, have you considered the different types of engagement?

Engaging with potential customers through comments and likes may generate more interest in your products or services.

  • Make sure your content is engaging and relevant

The reason you should make sure that your Facebook page content is engaging and relevant is so people will want to spend more time on it. You can do this by having posts about things they are interested in or posting interesting videos. 

Facebook pages with more engagement have higher rates of conversion because their followers trust them and like what they’re seeing. When you post something that’s not engaging, you risk losing the attention of your followers and then eventually lose them as a follower altogether.

So, when picking out content for your Facebook page, try to think of how it will be received by others first before publishing it!

  • Use a variety of posts, such as videos, photos, links, shares from other pages

It’s important to use a variety of posts from other pages for your Facebook Page. Your followers will get bored if all you do is share the latest post from your company page.

And contrary to popular belief, less is more when it comes to posting on social media sites like Facebook. You don’t want people thinking that you’re spamming them!

  • Share posts that are unique or different – don’t just post the same thing everyone else is posting

You may be wondering why you should share posts that are unique and different on your Facebook Page.

Well, there’s a good reason for it!

You see, when people post the same content as everyone else on their page, they’re not really engaging with anyone. They’re just posting in hopes of getting more likes or shares. But when you post something different- something that catches people’s eye and makes them say “wow!”- then people will engage with your content.

Now, it doesn’t have to be some earth-shattering revelation – but if you can offer up an interesting twist on a topic or share something new that no one has seen before (think: photos taken by NASA)- then chances are someone is going to like and possibly share it.

And if they like and share it, then chances are someone else is going to see that and maybe even engage with you too.

  • Write an interesting bio for your page that includes information about who you are and what you do

When you’re running a business, time is money. You need to spend your time wisely and efficiently when you are working. The same goes for your Facebook page.

When someone visits your page, they should be able to quickly read through the content of what you have posted without scrolling down too much or having to scroll back up again and find what they were reading.

That’s why it’s important that we write an engaging bio for our business Facebook page!

  • Engage with others by liking their posts and commenting on their pictures

We all know that we should be engaging online, but why is it important to engage with others from a business Facebook page? Engaging on social media can have many benefits for your company. With the rise of social media and the number of people who use these sites every day, it’s no wonder that businesses are increasingly using them as a way to market their products or services. It takes more than just posting ads on your Facebook page though; you’ll need to interact with other users in order for those posts to reach as many people as possible.

By interacting with others on this site, you’re not only helping yourself by getting more exposure for your business but also giving back to the community by answering questions or providing feedback where appropriate. If you’re trying to build your brand or even just get more followers, you’ll want to be engaging with others as much as possible.

For example, if someone posts a question on Twitter about how their product is going to ship and when they should expect it in the mail, then it’s always good etiquette for them company representative that runs the page (or someone from the company) to answer them. Not only is it good customer service but it also shows people that you care and want to help –

which means more potential customers!

Common Mistakes when Setting up a New Page

  • Not uploading a profile photo

If you’re a business, you might be wondering why not uploading a profile photo for your Facebook page is such a big deal.

Consider this: every time someone visits your page, they will see an empty box where the picture should be and know that it’s because YOU haven’t uploaded one yet.

The impression they’ll get is that no one cares about who you are or what services or products you offer.

  • Using the wrong cover photo size

Did you know that the wrong cover photo size for a Facebook Business Page can be a mistake? Of course, it’s not going to ruin your life–but it will make your page look less professional.  For example, if you have an 18:9 aspect ratio and upload a 16:9 picture as your cover photo on Facebook, the image will appear stretched out like rubber band.

It’s easy to avoid this mistake by following these 2 quick steps- first measure what kind of screen resolution you’re using before sizing the pic, and then make sure that when uploading your new profile picture that it is at least 1200 x 630 pixels or greater in size.

If that sounds too technical, go to Canva and get the right size – for free 😊

  • Forgetting to include an “About” section with your company’s information

When it comes to a Facebook Business Page, the most important section is the ‘About’ section. This is your chance to really build up your page’s credibility and show potential clients why they should choose you over other competitors in their area.

One of the best ways to do that? Make sure you have an engaging, relevant, and professional ‘About’ section!

Other than your Profile Pic, this is what potential customers are going to be judging you on, before listening to what you have to say.

  • Selecting the wrong audience for your page

When you create a Facebook Business Page, it is important to take the time to select the right audience. This will help your content reach the right people and drive more traffic to your website.

The first thing you’ll want to do when creating a Facebook page for your business is to select the right audience. This will help your content reach the right people and drive more traffic to your website.

 Facebook has a few different targeting options for your content:

  • Location – This is pretty self-explanatory. You can target any location and you’ll be able to advertise to only those people living in that area. For example, if you’re the owner of a restaurant then it might make sense to target “New York” or “Chicago.” And if you’re a local bakery, then maybe “Atlanta” or the surrounding suburbs.
  • Connections – This is for people who are connected to your Facebook Page through their friends list and have shown an interest in what you post by liking some of those posts.
  • Age Group – You can pick from 18+, 25-34 years old, 35-44 years old, 45-54 years old and so on.
  • Gender – You can target men or women individually as well.
  • Relationship Status – Whether people are single, engaged, married etc., you can pick from the list that Facebook offers.
  • Education Level – This is for targeting anyone who has a level of education. You can select from high school diploma, some college, Associates degree and so on.
  • The content you post is not engaging or interesting enough for others to share and like it

At the risk of sounding like a broken record, I’m going to say it again:

Content on Facebook must be Engaging and Interesting.

It’s not enough that your posts are grammatically correct or have proper formatting – you need to capture people’s attention.  In order for this happen, make sure that before you post anything on your business page, ask yourself these questions:

“Is my content engaging?” and “Does this post hold any interest for my audience?”

The answer to both those questions should be yes!

  • Not using Facebook Insights to see what people are saying about your Page

It’s always a good idea to know what people are saying about your business. It is often underestimated the value of feedback, and it can be used for many things such as identifying customer needs or promoting new products.

Facebook Insights gives you an overview of how your page is performing in terms of likes, shares, clicks and more. You also get insights into the demographics of your audience like age and gender.

Growth Hacks and Tools for Facebook

First, what do I mean by Growth Hacks?

Growth hacking is a relatively new term that has grown in popularity over the past few years. It’s a bit vague, but it basically means figuring out creative ways to grow your company by using unconventional methods and without spending much money.

The word ‘hack’ can have negative connotations because it often refers to computer programming or other types of technology related issues.

However, when you think about how we use hacks every single day in our lives (i.e., finding shortcuts on Google Maps), it makes sense that this would be applicable in business too!”

  1. Download the Facebook Pixel to track conversions on your website
  2. Create a Custom Audience for email subscribers from your mailing list
  3. Use Facebook Live Video to create engaging content and drive traffic
  4. Add “Shop Now” buttons or links to make it easier for customers to buy products online instead of going into the store
  5. Target ads at specific demographics – age, gender, location, etc. 
  6. Test different ad copy and images until you find out what works best with your audience
  7. Use Dynamic Product Ads that change based on user interests

Does Using Facebook and Instagram Complement each other?

If you’re reading this blog post, there’s a good chance that Instagram and Facebook are two of your favorite social media platforms.

In fact, it can be difficult to imagine life without them! You’re not alone; they are used by billions of people around the world.

If you manage or own a business, then these networks might also be important for your marketing strategy.

Why do you need Instagram for your business?


Instagram is an app that people can use to share photos and videos online. It’s a mobile social network where you can follow other users, like their posts, and comment on them.  

Most people think of Instagram as just a photo-sharing app, but it has many benefits for your business too!

Benefits you can expect from Instagram for your Business

  • Instagram is a great way to share your brand’s personality
  • It’s also an excellent marketing tool for reaching potential customers
  • You can use it as a customer service channel
  • And you can even use it to get feedback from your audience
  • The best part about Instagram is that there are no limits on how many photos you post at once or the number of people who follow you, so the possibilities are endless!

Tips for Getting Started with Instagram

  1. Learn the basics of Instagram
  2. Find your niche and create a theme for your feed
  3. Start following other people on Instagram to gain followers
  4. Use hashtags when posting photos so people can find you more easily
  5. Post pictures that are in line with your chosen theme or niche, but don’t post too many images at once without changing it up every now and then
  6. Comment on other people’s posts to get them interested in what you have to say! Be genuine with likes and comments –

don’t just spam random comments like “nice!” or “good job”

if you really didn’t enjoy the picture; this will make them less likely to follow back because they’ll know they’re not getting anything out of it for themselves

Tools for Getting Started with Instagram


The camera is the most important tool for Instagram because it captures everything you see in your life and puts it onto a digital platform that can be shared with anyone on social media.


Filters are used to enhance the colors of pictures, making them more vibrant or darker depending on what mood you’re trying to convey with your picture post.(


Stickers are images or emojis that can be added to posts as an expression of how you feel about something.


Hashtags are words that people use when searching for content, so they can find other users who have similar interests or content.


Captions are short statements written under pictures and videos which explain what’s happening in the photo/video.

Tips for Using Instagram Effectively

Know your audience

The only thing more important than knowing your audience when crafting a marketing campaign is knowing what they like. With so many social networking sites to choose from, it can be hard to know which one will work best for you and your business. 

By knowing your audience and what they like, you can target your message and engagement accordingly.

Engage with other users in the community

Do you ever notice that your favorite Instagram accounts always have a lot of followers? What if I told you it’s because they’re engaging with their followers.

Engagement is the key to growing your account and having more people see your posts.

What is the best way to interact with others?

When you’re trying to grow your account, it’s always a good idea to be engaging. Engagement means that people will see your posts and also like or comment on them – which equals more followers!

Some ways of being engaged include  Replying back when someone tags you in their post and Commenting on other people’s posts to show that you care about what they have to say and are interested in them.

This also means following your competitors or influencers who might be posting similar content and liking or commenting on it as well.

Build a strong and consistent brand identity

It is important to have a strong and consistent brand identity on Instagram because it will attract the right people. A solid brand identity can help you grow your following AND increase revenue opportunities as well.

When building a branded account, it’s always best to make sure that all of your posts are cohesive by using similar fonts, colors, hashtags and captions.

For example: if you’re an activewear company with a new clothing line coming out soon, it would be wise to use bright colors in your photos and add words like “save” or “sale” where appropriate so that followers know when they need to act fast!

Stay on top of trends, including new filters, editing tools, etc

Instagram has been a huge driver of change in the world of visual communication.  It’s so easy to edit and filter your photos, you can take an ordinary photo and make it something that would be featured on any magazine cover.

And with the newest features like live video and face filters, Instagram is really making it easier for people to share their stories through pictures or videos.  I think these new features are important because they extend the creativity beyond what used to only be possible with computers. Plus, who doesn’t love some fun filters?

Most importantly, without having a design team onboard, you can make your business look ultra-professional.

Share images that are relevant to your business or industry

Sharing images on Instagram for business is a great way to spread awareness about your company and what it does. Whether you are using the app to connect with customers, or simply want to post some of your favorite shots from around town, there are plenty of ways that sharing images can benefit your brand.

An initial thought might be that because the app is so image-centric, you could just share any old photo and people will still get what you’re trying to say. But if you really want to take advantage of all the features offered by Instagram, then think again.

You might not know this but when someone shares an image on their feed they have the ability to add hashtags which allow other users in search of that topic to find the post.

And because Instagram is a visual platform, it’s important that your image stands out and gives people a reason to click on it! This means getting creative with what you share in order for people not just to notice but also interact with your images.

Plus, if you share images relevant to your industry, you are… well… relevant 🙂

Use hashtags to increase visibility and engagement

Hashtags are a great way to increase visibility and engagement on your Instagram feed.


They’re the perfect tool for increasing the popularity of your posts because they allow you to reach out to new audiences and promote your photos in front of a larger audience than just those who follow you.

Hashtags also give people a chance to discover new content from other users that they never would have found before. This is how I first discovered some really cool accounts that post about food or pets, even though I don’t follow them!

As long as there’s something relevant in the caption, adding an appropriate hashtag will help ensure that others can find what you’ve posted about too. With this simple step, it’s easier than ever for people to find your posts and follow you.

Common Mistakes when Setting up Instagram

Instagram is a visual platform, which means that it’s important for your business to have an aesthetically pleasing account. But if you’re not careful about how you set up your Instagram profile, even the most beautiful images can be lost in obscurity.

If you don’t avoid these six common mistakes, your company could end up looking mediocre at best. 

  • Don’t use the default profile picture

It might seem like just another social media account, but people will judge you by the quality of your profile picture- so don’t skimp on it! A high-quality headshot taken with a DSLR camera should do the trick.

Make sure to use a flattering closeup and make sure there are no distractions in the background (like messy piles of clothes or dirty dishes) .

  • Keep your bio short and concise, but include keywords that are specific to your business

Your bio is the first thing people see, and it’s your chance to make a good impression. It should be concise, up to date with what you’re doing for business right now, and easy to read so that potential customers can find out more about your service or product without having to scroll down.

  • Make sure you have a professional looking cover photo with a clear logo or image of what you do

Social media experts recommend using your cover photo to help attract new followers. To do this, make sure you’re using a quality image that will interest people and show off your brand in the best way possible.

  • Use hashtags that are relevant to your industry

Use hashtags, which allow people to find your posts on Instagram even if they don’t follow you or like what you do.

  • Create posts regularly – it’s important to keep people coming back for more content!

It’s important to post new content on a regular basis so that your followers are always engaged with what you’re doing, and they don’t forget about you.

  • Include links in your Instagram bio so people can find out more about who you are and what you do

Including links in your bio will help customers find out more about what you do without having to search for it.

Growth Hacks and Tools for Instagram

Now you have your Instagram account setup just right and are looking for some new ways to grow your following…

Here’s a compilation of growth hacks that might give you the boost you need!

  • Create a hashtag. This will make it easier for people who follow similar interests to find each other on Instagram. For example, if I was a makeup artist, I could create the hashtag #makeup so that my followers can find all of my posts with this tag in one place.
  • Ask others to share your post with their followers by tagging them or using the @ symbol before their username.
  • Use relevant hashtags when posting pictures or videos about certain topics so that they will show up more often in feeds and searches related to these topics (e.g. #puppies if you take a picture of your pet).
  • Post regularly so that followers don’t forget about you and can always find new content to enjoy.
  • Link back to the website in your bio or include it at the end of each post for those who want more information on what they’re seeing (e.g. “shop now @website”).
  • Interact with others and try to engage in conversations!

3rd Party Apps that will Chang3 the way you use your Instagram Account

If you’re like me, then you love using 3rd party apps for all the cool features they offer or just to make your feed more interesting.

Here are some reasons why I use 3rd party apps with Instagram:

The ability to Add Captions/Text to Images

This is one of my top reasons for using a third-party app because if I can’t find any artwork that speaks to me on Google Images or Unsplash, then this feature allows me the opportunity to write my own caption in an image editing software such as Photoshop or Gimp.

The ability to Add Text on Pictures quickly and easily

This is something I often do when following blogs that post about fashion, beauty, fitness, etc., because it’s a quick way of showing my appreciation for the blogger by tagging them in the photo so other people can go follow their account too!  It’s also great for when I want to share quotes from my favorite authors.

The ability to Create Collages

This is something that Instagram doesn’t have as an inbuilt feature, but it’s a really useful one if you’re trying to show people what your day looks like.

The ability to Add Live Videos

Instagram just recently added this feature, but you can find it on third party apps such as InstaLive and Live Video Maker Pro. You could use these if you wanted to give a tour of your office, show what you’re doing on the computer or just share your day in general.

The ability to Save and Edit Video Clips

Videos are becoming more popular nowadays so if you don’t have time to upload one whole video at once, then this is an option for when you want to create smaller chunks that would be easier to upload on your timeline.

The ability to Create Video Collages

This is a little different than the one in point number two because it allows you to overlay multiple videos together which are all related in some way, such as scenes from a TV show or clips of yourself when traveling overseas.

The ability to Schedule Posts in Advance

Want to create your whole week’s Instagram posts in one day? Get organized with the best apps on the market. With these tools, you can schedule Instagram posts in advance so that they’ll be ready for whenever you’re feeling creative!

We recommend: Hootsuite, Buffer, and Latergramme. These three apps are affordable solutions for all your scheduling needs.

The reasons we love these three apps:

  • They allow users to post from their phone or browser
  • Their analytics provide insights about how many followers are engaging with your content
  • You can create multiple accounts
  • It’s easy to switch between profiles
  • More than one person can use it

Hootsuite for Instagram is the perfect way to manage your brand on social media. With Hootsuite, you can schedule posts, monitor hashtags and mentions, create campaigns with a team of collaborators, and more! 

In today’s world where it seems like everyone has an opinion about your business, Hootsuite allows you to stay in control of what people see from your company.


Buffer for Instagram is a social media management tool that helps you schedule your posts across a variety of platforms. With the free version, you can share to Facebook and Twitter and with the paid plan, you can post on Linkedin, Google+, YouTube, Pinterest and Tumblr as well.

Buffer has a great mobile app that makes it easy to know what posts are scheduled when so there’s no forgetting! It also includes an analytics dashboard where you can see how many people have seen your posts in any given month or year.

Pretty nifty!


Latergramme for Instagram is a way to take care of all your Instagram needs. Easily schedule posts and manage multiple accounts with just one app.

Latergramme also provides analytics so you can see what’s working on your account, make adjustments accordingly, and track progress towards goals.

If you’re looking to get more out of your social media marketing strategy, try Latergramme today!

The ability to Edit and Filter your Photos so they Look Professional

What is Gramista for Instagram? That’s a great question! It’s a platform that enables you to create and share beautiful, curated stories. It has powerful editing tools and filters to transform your story from ordinary to extraordinary.

Your friends can like, comment on or save your posts as well as follow you with ease. You can also discover new users by browsing the hashtag feed, which is always changing so there are endless possibilities!

If this sounds interesting, then we encourage you check out Gramista!

The ability to Find the Perfect Hashtags

Hashtagify for Instagram is an app that’s designed to help you find the right hashtags in seconds. The app helps you search hashtags by category, and it also allows you to use Hashtagify as a hashtag creator. You can get started with this easy-to-use app on your phone or tablet today!

Hashtagify for Instagram is an excellent tool for anyone who wants to make their posts more popular on social media. It has never been easier than it is now!

The ability to Find New Accounts for you to Follow

InstaFollow is the best way to get followers on Instagram. It’s a free tool (with paid features) and just takes a few seconds of time!

You can also share your referral link with friends to grow your following even faster. They’ll do all the work for you so you can focus on what matters most – posting awesome photos.

InstaFollow is an easy way to grow your follower base quickly without much effort at all, why not give it a try? InstaFollow provides an excellent service that will help you gain more followers effortlessly.

Plus, there are many other benefits from using InstaFollow such as being able to follow others back with ease or being able to explore new accounts in your niche.

Does using Instagram and Twitter together Complement each other?

I’ve always been a fan of combining social media platforms for my businesses. I like to think that it’s the best way to get your message across and reach all of your target audiences.

When you post on Instagram, there is an audience of mainly women who are interested in the fashion industry.

And when you post on Twitter, there is an audience of mainly men who have interests in technology or finance.

So, if you want to make sure that everyone sees what you’re up to, then use both!

Why do you need Twitter for your business?


Twitter is a social platform that has become an essential tool for businesses today. It’s not just about what you post, but how you interact with your followers and the influencers in your industry.

So, if you’re looking for new ideas on how to use Twitter, or want more information on effective strategies, keep reading!

First things first, Why do you need Twitter for your Business?

  1. Twitter is a great way to share content with your followers, and it’s easy to use
  2. You can get feedback on your product or service from people who are already interested in what you do
  3. Promote new products or services by mentioning them in your tweets
  4. Use hashtags to increase the visibility of your tweet – for example, if you post about #marketing tips, people who follow that hashtag will see your tweet
  5. Engage with other users by following them and tweeting back at them when appropriate
  6. Make sure you’re posting interesting content that will keep people coming back for more!

Benefits you can expect from Twitter for your Business

Twitter is free to join and easy to use.

  • Twitter allows you to have a voice in the conversation – it’s an opportunity for people who don’t normally take part in conversations, like customers, suppliers or partners
  • You can build relationships with other businesses by following them on twitter
  • You can promote your business by tweeting about events, promotions, deals and new products
  • It’s a great way to answer customer questions and hear what they think of your company
  • Businesses that are active on twitter have more followers than those who aren’t-

this means more potential customers!

Tips for Getting Started with Twitter

  1. Know your audience and set goals for Twitter
  2. Create a professional profile
  3. Determine what you want to tweet about
  4. Consider the best time to tweet
  5. Select who will be in charge of managing your account
  6. Share valuable content with others on Twitter, but don’t overdo it!

When it comes to social media marketing, timing is everything. With so many different platforms and networks out there for businesses to use, the best time of day (or night) to tweet can be a deciding factor in how successful your campaign is.   

The same goes for Facebook posts, Instagram stories and other forms of digital content that require an audience. The trick with timing? You want to post when people are most likely looking at their mobile screens or desktop monitors!

Tips for Using Twitter Effectively

If you want to grow awareness, followers, leads or customers, the following will help you use Twitter effectively:

  • Follow your customers on Twitter to get a sense of what they’re talking about
  • Use hashtags that are relevant to your industry or product
  • Engage with other users by liking, retweeting, and commenting on their posts
  • Don’t tweet too often – make sure you have enough content for people to engage with before posting again
  • Connect with influencers in the industry so that they’ll pay attention to what you’re saying online  
  • Keep it professional at all times – never post anything inappropriate or controversial

Common Mistakes when Setting up Twitter

The goal here is to try and attract (and keep) as many engaged followers as possible. Twitter is a powerful tool for businesses to communicate with their customers and followers. However, many business owners make some mistakes when setting up their Twitter account. These mistakes can lead to wasted time, lost followers, and missed opportunities. Here are some tips on how you can avoid these common mistakes.

Use the same Username

Always use the same username across all social media platforms – this will help your followers find you no matter where they look for you!

Show an Interest in your Industry

Be careful not to tweet too much about yourself – instead focus on other topics that might be of interest to your audience!

Make yourself / your business Easy to Find

Make sure your website link is in every single one of your tweets so people know where to go if they want more information about what you’re tweeting about!

Keep on Topic

Make sure you’re tweeting the right content – if your Twitter feed is full of photos from last night then people might not want to follow you!

Other common mistakes that you should avoid are:

  1. Not using a professional profile photo
  2. Using an old logo for the header image
  3. Putting too much text on the profile page – make it simple and concise, like your bio
  4. Adding a link to your website in the bio section instead of linking to your Twitter handle
  5. Keeping only one background color throughout all posts – make sure you use different colors when tweeting about different topics or events so that people can easily follow what’s going on in your business life
  6. Posting too often will lead to followers unfollowing you and not reading anything from you anymore because they feel like they’re being spammed with updates

Growth Hacks for Gaining Followers on Twitter

Why use Growth Hacks for Gaining Followers on Twitter? This is a question I had myself when I first started using Twitter. When you begin using the social media platform, you are asked to choose between following people and being followed by them.

The problem was that there were no followers for me to follow! So, to gain any followers, I needed to figure out how others were attracting their own followers.

This is where growth hacks come into play- little tricks that can be done within your account settings or through other actions on the site itself to increase your number of followers quickly.

  • Add a Twitter widget to your website
  • Follow people who share interests with you and follow back
  • Tweet about popular hashtags in your niche, such as #marketing or #socialmedia
  • Retweet content from influencers in your industry to show that you’re following them
  • Post pictures of yourself at conferences (or other events) on the social media platform
  • Have an attractive avatar pic on Twitter and Facebook profiles so followers can recognize you more easily

3rd Party Apps for Twitter Campaigns

If you’re someone that spends a lot of time on Twitter, it’s probably because you want to have some fun and interact with other people. The thing is, the experience can be so much better if you use third-party apps for Twitter.

I know what you’re thinking:

Why would I need something else when this works just fine?

Well, there are many reasons why using these apps will make your experience better. Let me tell you about one of them:

If you want to block certain words or phrases from being tweeted at all by anyone (or even yourself), then Blocker is the app for you! It lets users create blacklists and whitelists based on specific criteria like keywords, hashtags, usernames and more.

It also lets you schedule blocks so that your account remains active during certain pre-scheduled times.

Some other 3rd party tools for Twitter are:


Hootsuite is a free (there is also a paid part) application that helps you manage your Twitter, Facebook, and LinkedIn accounts all from one easy-to-use dashboard.

You can post updates to multiple social media sites simultaneously on Hootsuite’s Dashboard or send updates directly from the app on your phone. With Hootsuite Pro, you can also schedule posts in advance, so they go out at a specific time or date!


Twitter is a great way to stay in touch with friends and family, but one of the problems that people have with it is the constant notifications. TweetDeck for Twitter can help you filter out all those unwanted messages so your feed stays clean and interesting.

TweetDeck allows you to create columns that allow you to group your tweets into sections. For instance, if you want to see what’s going on at work or just read through some jokes without any interruption then Tweetdeck makes it easy! The best part about using this app is not having to click over different tabs or windows because everything will be right there in front of you!

You can also use this program as an RSS reader which means no more clicking around looking for new articles. You’ll get a notification every time something new gets posted and you can even save them to your “read later” list

so that they don’t clutter up your feed!


SocialBro is a powerful Twitter management tool that focuses on providing social media marketers with the tools they need to manage their business.

The platform provides users with analytics, insights, and reports for all of their tweets. It also allows brands to monitor mentions across platforms in real time and share content from other sources.

SocialBro offers three tiers of service: Basic, Pro and Enterprise-level plans that vary in price based on marketing needs.


Buffer is a social media tool that allows you to manage your Twitter account and schedule posts in advance. It also has a browser extension that can be used to share content on Facebook, LinkedIn, Google+, Pinterest, or any other website.

Buffer’s goal is to make managing your social media accounts easier by scheduling posts ahead of time during the best times for engagement.

Buffer was founded in 2010 and has since grown into one of the most popular social media management tools with over 1 million users worldwide!

Their free plan includes limited posts across all networks plus analytics so you can track how well your posts perform against each other. They offer two paid plans which include more features such as larger post limits, team collaboration, custom branding options, DMs from customers, and more.

Get Paid to Use Facebook, Twitter or YouTube


Powered by a team of social media experts, SproutSocial is an all-in-one solution for managing your Twitter account. It combines the best features of Hootsuite and Buffer to provide a powerful dashboard with customizable content streams.

While there are many tools available for managing your Twitter account, not all of them can help you create content for your followers. SproutSocial does this through its Content Streams feature that lets you schedule tweets in advance and automatically posts them on their scheduled time.

This means no more late nights spent trying to come up with witty retorts!


Have you ever wanted to find the perfect tweet for a hashtag, but there are just too many tweets? Do you want to know what’s trending on Twitter in your area right now without having to search through all of it yourself? Crowdfire is an app that lets users see those things and more.

CrowdFire is a social media management platform that was created with the goal of helping people manage their Twitter accounts more effectively.

The app allows users to create lists or “crowds” so they can monitor specific topics, track hashtags, or follow influencers who have similar interests as them. It also has features like analytics and team collaboration built in.

Does using Pinterest and Twitter together Complement each other?

There are many ways in which Twitter and Pinterest can complement each other. If you are a blogger or marketer who uses both platforms, this could be really useful information for you!

Twitter is an amazing platform to share links with your followers. You can also use it as a tool to promote your content on other social media channels like Facebook and Instagram.

Pinterest is not only used for sharing images that inspire people (i.e food recipes) but it’s also great if you want to show off products that you sell online or offline.

Why do you need Pinterest for your business?


Pinterest is a social media site that shares all sorts of content, including pins from other sites. Some people on Pinterest are looking for ideas for home decorating, fashion tips and recipes to try. Others are searching for the latest in beauty or fitness information.

Pinterest is a great way to drive traffic and increase sales. It’s easy for people to find your content because it’s all in one place and you can get more exposure by ‘pinning’ images that are relevant to your business, as well as just pinning the product itself. If you’re not on Pinterest yet, there are some simple steps below to help you get started!

Tips for Getting Started with Pinterest

Select which type of account you want

Personal or business (or both) -Click “Sign up” -Fill out the information required for signing up with an email address, password and username -Create a profile picture using either your phone camera or upload from Google Drive/Dropbox/Flickr etc.

Add a cover photo

And select which boards you want to add your posts to (you can always go back later)

Share some of the content

That is important or interesting for your business! If you’re unsure, try using hashtags relevant to what you post. You can also do research on what other businesses are doing in your niche to see what hashtags work best for them.

Save your posts and images

So that you can repost later, or change the date in the future if you’re not ready to post now

Follow other people

Who are influential in your industry -Comment on their boards with relevant content! It’s important to build relationships with people on Pinterest!

Determine what type of content to share

Show off your work, post about a current event or post tips for being successful in your field.

Share links

And other types of media from the business’s website at least once a month

Interact with Others

Don’t forget to occasionally interact with others through likes, comments and re-pins!

Common Mistakes when Using Pinterest

Pinterest is a great tool for business owners. It can be used to promote your products, provide information about your services and even connect with other businesses.

But Pinterest isn’t so simple that it doesn’t require some practice with its features in order to get the most out of it. The following list has some common mistakes people make when using Pinterest for business.

  1. Pinning without researching first
  2. Pinning too many pins at once and not following through with them
  3. Not using a business account to upload content
  4. Forgetting to pin from your website or blog post
  5. Focusing on quantity instead of quality images
  6. Not being consistent with the type of content you’re posting – some days it could be event-related, other days it could be about your product line, etc., but try to stick with one thing for a while so that people don’t get bored (and stop following)

Growth Hacks and Tools for Pinterest

In the past few years, Pinterest has grown to be one of the most popular social media platforms. It is a great way to grow your traffic and find new customers for your business. This post will give you some tips on how you can use Pinterest in order to increase your traffic.

  • Pins are easy to share, which makes them ideal for growing your following on other social media sites such as Facebook and Twitter.
  • Pin images that have text so that people who see it feel compelled to click through.
  • Use descriptions with relevant keywords when posting new content so that it is easier for others to find what they’re looking for when searching online.
  • Create boards around topics like food, fashion, home decor, etc. to offer variety in your pins.

Pinterest works a bit different to other social media sites. Instead of it being super important to post at certain times of the day, I see it as set and forget. Think of it as a database. When people search for a topic you cover, your pins may show.

Taking the risk of sounding like a broken record, remember to use your descriptions wisely 😊

3rd Party Tools for use with Pinterest

Pin It Button

Do you want to grow your business on Pinterest? A Pin it button is a great way to increase the number of people who find and share your content. With one click, users can pin an image from any webpage or blog post onto their personal boards.

This will also help with SEO since the images are indexed by search engines so they show up when someone searches for specific keywords related to your company.

Board Booster

Businesses have more than one social media account. It’s hard to manage all of them and keep up with new content without having your accounts slip into inactive mode or worse, deletion.

This is where Board Booster comes in! Board Booster can help you get the most out of your Pinterest account by automatically adding pins from other boards to yours, so you don’t miss a thing while saving time and effort on manual pinning.

Board booster is an app that helps businesses use their Pinterest account better by automating it – no more forgetting about what needs done on your board! With Board Booster, managing your business’

Pinterest becomes easy peasy lemon squeezy.


Tailwind is a social media management tool that helps you optimize your Pinterest content. You can schedule pins, analyze your boards, and use the Tailwind browser extension to help you pin like a pro!

Hootsuite’s Pinterest integration

Hootsuite is a social media management system that helps businesses organize their content across multiple platforms.

Hootsuite on Pinterest makes it easy to schedule pins, see analytics and get notifications for new followers.

Buffer’s Pinterest tool

Pinterest is a powerful social media platform that can be used for marketing. Buffer on Pinterest is an app to help businesses schedule pins and measure performance, but what does it do?

Buffer allows you to set up your account so that every time you log in, there are some posts ready for you to publish. You can also use the app to measure how well your pinned content performs.

It’s important for any business on Pinterest to have a strategy when using this tool because it can get expensive if not managed properly!

How do You start Social Media Marketing?

Social Networks

You should start your Social Media Marketing Strategy by figuring out what social networks you want to use and how many accounts are necessary for the type of content you will be sharing.

When starting a new campaign, it is important that you plan everything in advance so that each post ties into one another strategically with an overarching idea of what you’re trying to achieve.

And remember, social media marketing is a great way to increase your customer service by responding quickly and efficiently! Make sure you post during the best times when people are most active on these sites too!

Frequently Asked Questions

What are some Tips on growing Instagram Followers?

1. Know your audience, and create content that appeals to them
2. Use hashtags to increase engagement
3. Include a call-to-action in every post
4. Engage with influencers by following them and commenting on their posts
5. Create an Instagram story for the week ahead of time so you can plan out what you want to say
6. Use stickers as emojis or graphics to give your message more depth and personality without having to type anything at all!

What does a Social Media Marketer do?

The ‘Social Media Marketer’ does a lot more than just posting updates on social media. They are responsible for creating content, including videos, graphics, articles, and polls that will be shared across several different channels in order to reach a target audience.

What are Social Networks and Why are they Important?

Social networks can be defined as a digital space where users can share information with one another through text, photos, video or audio content.

They also allow us to create connections with people from around the world that we may never meet in person. These sites are important because they provide us with a sense of community and connection that isn’t always found elsewhere these days.
The number of people who use social networking sites has increased exponentially since their first inception in 2004 when MySpace was founded by Tom Anderson and Chris Dohese. Today, Facebook is the most popular social networking site with over two billion monthly active users.

There are many reasons why people use these sites – some for fun or to keep up on current events, while others have found them to be useful in their careers or professional lives.

In the end, it’s up to you which one is right for your needs!

Tips for Successful Social Media Marketing

1. Create a memorable username
2. Use emoji to create more engagement with your audience
3. Include hashtags in every post
4. Engage with other influencers and brands on social media
5. Be consistent – set aside time each day to work on your content strategy, and schedule posts ahead of time if possible
6. Share things that are relevant to you as an individual or company, not just what everyone else is posting about

How to Create an Effective Brand Presence on Social Networks

In a nutshell, the first step is to create a social media strategy. Then determine what your goals are for the social media account – do you want to increase followers, drive traffic to your website, or make more sales in stores.

Look at other brands on that platform and see how they’re using it as an effective marketing tool. Next, create content that will be engaging for your target audience.

Also consider whether you want to post from the brand’s account or have employees share posts from their personal accounts.

Finally, establish rules for what can and cannot be posted on the company’s account.

Why You Should Use Hashtags and Emoticons in Your Posts

Hashtags are a great way to get your content seen by more people. They increase the likelihood that someone will stumble on your post, and if they like it, they’ll share it with their friends too. That’s how you grow an audience!

Emoticons can be used in place of words to show emotion or tone. You could use this to say something funny without using words at all, which would make for a more interesting read!

What are Social Media Networks?

Social media networks are a great way to connect with friends and family, share content, and learn about what’s going on in the world. I use Facebook for connecting with my high school classmates that I haven’t seen in years.

Bloggers like myself use Twitter to connect with other bloggers or people who find their blog through links on Google searches.
LinkedIn is an excellent resource for professionals looking to network within their industry or just learn more about it.

Social media networks are basically a modern-day phone book!

What is a Target Market?

A target market is a group of people that you want to sell your products or services to. It’s important for companies to know who they are targeting so they can make sure their marketing strategy appeals to the right demographic.

What is meant by Organic Reach?

It is a common misconception that organic reach on social media is an indication of how many followers you have. In truth, it has to do with the number of people who will see your post in their news feed.
If most of your friends and family are not actively following you or if they don’t use Facebook, then your organic reach may be low.

What is meant by Increase Brand Awareness?

Brand awareness is a term that is used to discuss the success of marketing campaigns. It can be measured by how many people are aware of your brand, what they know about it, and how much trust they have in you as their provider. The goal of any business should be to build up its brand awareness so that more people will buy from them.

What is Digital Marketing?

Digital marketing is a broad term that encompasses everything from the social media you post to the email campaigns you send. It’s all about getting your message out there and finding people who will listen to it!

What is Content Marketing?

Content marketing is a strategy that uses the internet and social media to promote products, services or ideas. It can be used as a form of inbound marketing, where content such as blogs posts, videos or webinars are created with the goal of attracting customers through search engines.

A lot of people think it’s about SEO but this isn’t always the case. The term “content” refers to any type of media that has been produced for distribution and consumption on digital channels.

This includes text-based articles like blog posts, videos, infographics etcetera so essentially, you’re creating content to attract your audience with something they might find interesting and then use that attention to present them with your product/service!

Final Thoughts

Your social media marketing strategy can be a game-changer for your brand. It’s important to know the difference between platforms, how to use them effectively and what mistakes you should avoid in order to get better results.

What are some ways that you have used social media as an effective tool? We would love if you left tips or thoughts on this article in the Comments Section below!

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